Innovation


  • Three New Seamaster Aqua Terra Worldtimers Unveiled by Omega

    Three New Seamaster Aqua Terra Worldtimers Unveiled by Omega

    The watch has always been an essential tool for measuring time, but when it comes to traveling around the world, something more is needed for the most demanding. Omega has filled this need with its Seamaster Aqua Terra Worldtimer collection, which combines time zone functionality with glamorous design. In 2023, the Bienne-based maison presents three…

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  • Discover the Best and Worst 2022 Watches: Seiko, Orient, Tudor, and More!

    Discover the Best and Worst 2022 Watches: Seiko, Orient, Tudor, and More!

    My Top and Bottom 5 Watches of 2022 As a watch enthusiast and YouTuber, it has been another interesting year in the world of watches. In this annual review video, I will be sharing my top five watches or watch related things of 2022, as well as my bottom five watches or watch later things…

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  • Top 5 Adventure-Ready Models that Perfectly Balance Toughness and Practicality

    Top 5 Adventure-Ready Models that Perfectly Balance Toughness and Practicality

    Formerly exclusively intended for the military, commando watches have evolved to become real essential accessories for adventurers, sportsmen and even city dwellers. In this article, we invite you to discover the 5 best military watches that brilliantly combine resistance, functionality and elegance. 1. Garmin Instinct Tactical Edition The Garmin, Instinct Tactical Edition reveals itself as…

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  • The 15 Best Watches You Need to See in 2023 – You Won’t Believe What Made the List!

    The 15 Best Watches You Need to See in 2023 – You Won’t Believe What Made the List!

    The Top 15 Watches of 2023 As the year comes to a close, we take a look back at the best watches of 2022. Our top 15 includes some of the most innovative and impressive timepieces from leading brands in the industry. 1. Omega Speedmaster Chrono Chime The Omega Speedmaster Chrono Chime is a watch…

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  • The Origin of Nespresso’s Big Bang Unico

    The Origin of Nespresso’s Big Bang Unico

    The world of watchmaking has always been a constantly growing sector in which refinement and imagination are the two keys to success for the creation of original timepieces. Sometimes, to create unique watches that stand out from the crowd, the fashion houses make use of collaborations with other brands which, in most cases, are external…

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  • Intriguing 2023 Watch Trends: Tudor’s Rise, Rolex’s Boredom, Citizen Coming Back and More!

    Intriguing 2023 Watch Trends: Tudor’s Rise, Rolex’s Boredom, Citizen Coming Back and More!

    Predictions and Trends in the Watch Industry Before diving into predictions and hopes for the watch industry in the coming years, it’s important to understand the trends and shifts that have occurred over the past few years. Predicting trends in watches is very different compared to fashion because sometimes it can take several years to…

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  • A stylish and sophisticated embellishment

    A stylish and sophisticated embellishment

    An essential jewel to perfect your wedding outfit Gone is the watch of a lifetime that you wear religiously without ever changing it! Like ready-to-wear, shoes or costume jewellery, the watch also submits to the trends that shape it, revealing different facets… and different functions. One thing is certain: for D-Day, the watch for the…

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  • Top 12 German Watch Brands: A Guide

    Top 12 German Watch Brands: A Guide

    It is customary to say that all the most beautiful luxury watches come from Switzerland, the cradle of watchmaking, yet some German watch brands have nothing to envy to Swiss manufacturers. ! Grouped for many of them in the small town of Glashütte, the German brands have over the decades built a solid reputation, quality,…

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  • The Definitive Comparison of Connected Watches in 2023!

    The Definitive Comparison of Connected Watches in 2023!

    Today, connected watches have become an essential accessory for technology enthusiasts and sportsmen. They offer advanced health and fitness tracking features, as well as the ability to stay connected to your smartphone while being free from the clutter of a phone in your pocket. In this article, we’ll explore the different types of smartwatches available…

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  • HYT Conical Tourbillon Limited Edition: The  Masterpiece Showcasing True Genius

    HYT Conical Tourbillon Limited Edition: The Masterpiece Showcasing True Genius

    HYT is a decidedly new brand, especially considering the standards of watchmaking, where it is normal to find brands with a decades-long and, in many cases, even centuries-old history. This time they came with one of the most brillant technical challenge in watchmaking: the HYT Conical Tourbillon Limited Edition. Why so? Because for the age…

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  • Introducing the Argon Spaceone Watch

    Introducing the Argon Spaceone Watch

    French Collaboration Do we still need to introduce you to Guillaume Laidet? The hyperactive French entrepreneur behind the revival of Vulcain and Nivada Grenchen unveils a new project called Argon Spaceone carried out in collaboration with Theo Auffret, an independent watchmaker shortlisted for the Grand Prix de l’Horlogerie de Genève and based in Paris. This…

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  • Argon Spaceone Watch: A Unique Design!

    Argon Spaceone Watch: A Unique Design!

    I’m happy to share with you a special project involving two amazing people, Guillaume Laidet and Theo Auffret. They’ve created the Argon Space One Watch, a unique watch brand with a space theme. Before we discuss the brand and its first collection, SPACEONE, let’s learn about the two creative people who started this new and…

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  • 10 Surprising Facts about TAG Heuer that Might Surprise You

    10 Surprising Facts about TAG Heuer that Might Surprise You

    We continue our series on the anecdotes of the great watchmaking houses with TAG Heuer. The House of Saint Imier has a rich history of more than a century, punctuated with incredible technical prowess and iconic models. so here’s 10 things you (probably) didn’t know about TAG Heuer. 1. A family history Edward Heuer born…

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  • Laarvee Watch: The Incredible Submarine with a Crash Vibe

    Laarvee Watch: The Incredible Submarine with a Crash Vibe

    nevitably, there is no doubt, this collection of watches could be mistaken for a Submariner… But a Submariner that would have passed under the wheels of a 38-tonne truck to end up looking like a Crash de Cartier! A Unique Take on the Classic We find all the codes of the Rolex Submariner (steel, “gold”…

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  • “What makes Swiss watches highly favored by customers?”

    “What makes Swiss watches highly favored by customers?”

    The watch is one of the most popular accessories, whether you are a man or a woman. A jewel of great sentimental or simply monetary value, it is often the classiest and most distinctive element of an outfit. Among the thousands of models that it is possible to find on the timepiece market today, some…

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  • The 21st EPHJ Show: Promising Possibilities and Thrilling Opportunities Ahead

    The 21st EPHJ Show: Promising Possibilities and Thrilling Opportunities Ahead

    Increasing compared to 2022, the 2023 edition of the Swiss international trade fair will bring together more than 710 exhibitors in Geneva, from June 6 to 9. As every year at this time, the world of high-precision watchmaking, jewellery, medical and microtechnology meet in Geneva, from June 6 to 9, 2023. More than 710 exhibitors,…

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  • Check out the top 12 trendy SWAROVSKI women’s bracelet deals

    Check out the top 12 trendy SWAROVSKI women’s bracelet deals

    Enter our blog, experience the ultimate fashion! Sublime jewelry, flamboyant trends. Discover the SWAROVSKI bracelet for women. SWAROVSKI, world reference, master of jewels. Once again, their expertise shines in this bracelet. Modern elegance, it is fashion incarnate. This SWAROVSKI jewel is not insignificant. It’s a cry of style. For women admiring details, expressing their uniqueness…

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  • The Top 10 Budget-Friendly Watch Brands That Will Elevate Your Style Game!

    The Top 10 Budget-Friendly Watch Brands That Will Elevate Your Style Game!

    A stylish and high-quality timepiece should undoubtedly be a fundamental item in any gentleman’s wardrobe, but acquiring such a timepiece can often mean breaking the bank. However, if you are after a sleek, functional, and durable watch that does not cost a fortune, then you are in luck. There are plenty of well-renowned watch labels…

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  • A New Award for Independent Creatives Emerges: The Louis Vuitton Watch Prize

    A New Award for Independent Creatives Emerges: The Louis Vuitton Watch Prize

    Things are accelerating and the first edition of the Louis Vuitton Watch Prize for Independent Creatives is taking shape. The communication of the composition of the Committee of Experts (of which I have the chance and the privilege of being a member) made it possible to recall the principles and the key stages of the…

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  • The aim of Rolex is to provide added value to their customers.

    The aim of Rolex is to provide added value to their customers.

    Rolex’s news at the end of 2022 was marked by two events that do not seem to be linked to each other: on the one hand, the presentation of a new model, the Deep Sea Challenge, on the other the announcement of the official launch of the Certified Pre-Owned program which allows the acquisition, from…

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  • Louis Vuitton Watch Prize for Independent Creatives: First Edition Experts

    Louis Vuitton Watch Prize for Independent Creatives: First Edition Experts

    Organized by The Louis Vuitton Time Factory in Geneva (Switzerland) to reveal new talents, new watch price announces itself as a independent philanthropic initiative aimed at encouraging watchmaking innovation “. ” The diversity of players and their potential for innovation will define the watch industry of tomorrow: independent watchmaking will certainly contribute to changing the…

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