News
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Success Confirmed for Geneva Watch Days 2022
The 3rd edition of the Geneva Watch Days, which took place from August 29 to September 1, 2022, confirmed the constant growth of the event. More exhibitors, more visitors, greater involvement of the authorities, the success is undeniable and the Geneva Watch Days have become the unmissable event of the new school year. As a
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Are Even Luxury Watch Brands Making Mistakes? The Top 5 Slip-Ups!
Welcome back friends! Today, we will be looking at the things watch companies are doing wrong. As someone who has been in the watch industry for a while, I have noticed several key issues that need to be addressed for the industry to be taken more seriously. Five Mistakes Watch Companies Are Making Dishonesty First
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A salmon dial that’s all the rage
With a rich heritage, Vulcain continues to look to the future with Guillaume Laidet. At the helm of the Vulcain collections for more than a year, this vintage watch enthusiast, “new generation” entrepreneur and gifted digital retailer is therefore doing it again in the spring of 2023. We remember the very noticeable “comeback” of the
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10 Surprising Facts about TAG Heuer that Might Surprise You
We continue our series on the anecdotes of the great watchmaking houses with TAG Heuer. The House of Saint Imier has a rich history of more than a century, punctuated with incredible technical prowess and iconic models. so here’s 10 things you (probably) didn’t know about TAG Heuer. 1. A family history Edward Heuer born
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Celebrate 60 Years of Tag Heuer Carrera with a Glassbox Edition and a Film
There Carrera is a model of excellence at Tag Heuer, fully inspired by the spirit of motor racing in 1963, its year of birth. In 2023, it therefore celebrates its 60th anniversary and comes out full of vigor with several proposals from the brand which has gone all out to celebrate this anniversary as it
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The top 12 watches that have caught my attention at the 2022 Geneva Watch Days
The communication strategy of the majority of brands now favors the continuous presentation of new products throughout the year, the objective being to permanently occupy the media space. The Geneva Watch Days are one of those privileged moments to unveil new pieces, but it is far from being the only one. This is why the
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Minute repeater and world time with cloisonné enamel
The Lake Geneva note is reinforced here, quite logically, by the name of Geneva replacing that of Paris on the cities disc, equipped with cartridges ensuring excellent readability. The 24-hour disc in white gold is divided into day/night zones. The openworked white gold hour hand is distinguished by its original shape inspired by the constellation
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What We Think of the Fresh Code41 Timepiece: DAY41
Code41 has just launched the DAY41, our opinion on this watch which will make people talk… like all Code41 launches. Code41: co-creation at the heart of the brand’s success. Code41 is unquestionably one of the most successful recent watch brands in terms of sales, thanks to a very large community of fans. The construction of
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An automatic timepiece priced below 300€.
Hello friends, today I present to you a little marvel that I had the chance to receive 3 weeks ago: The Orient Bambino Day Date – Classic and Simple Style. I’m a big fan of the Orient watch brand because I think the value for money is just perfect when you want to start in
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Irresistible Chronographs That You Can’t Afford to Miss at Watches & Wonders 2023
A veritable gold mine for watchmaking novelties, the Watches & Wonders show once again brought us its share of lovely surprises, particularly with regard to chronographs, which took center stage this year. We have therefore decided to bring together for you in this article, the 6 chronograph models that have caught our eye the most
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Laarvee Watch: The Incredible Submarine with a Crash Vibe
nevitably, there is no doubt, this collection of watches could be mistaken for a Submariner… But a Submariner that would have passed under the wheels of a 38-tonne truck to end up looking like a Crash de Cartier! A Unique Take on the Classic We find all the codes of the Rolex Submariner (steel, “gold”
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Introducing the Sublime New Collection from Beaubleu!
Our opinion on the Beaubleu Union collection and its new “Rive Gauche” and “Rive Droite” lines from the Parisian watchmaker Beaubleu. Parisian elegance and creativity united. Beaubleu: a Parisian nugget not to be missed. From March 2018, Jimmy introduced you to the sublime Beaubleu brand on the MBA blog. Created in 2017 by Nicolas Pham
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Today marks the auction of Joël Duval’s Omega collection
The dispersal (I don’t really like this term) of the Omega collection by Joël Duval, the founder of the French forum dedicated to watchmaking Forum à Montres (FAM) is taking place today at Drouot thanks to Vermot&Associés and under the expertise of Alexandre Léger who had already worked on the sale of the Zenith collection
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Cartier Roadster in gold and steel sported by Kevin Dillon
In the TV series Surroundings (2004) by Doug Ellin, Kevin Dillon wear a watch cartier roadster in gold and steel. The story : Young and attractive actor, Vincent Chase quickly met with success and became an adored star in Hollywood. Anxious not to forget his origins, Vince surrounds himself with his childhood friends who, like
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Emerging timepiece labels challenged by the COVID-19 crisis
The Coronavirus epidemic in the spring of 2020 shook the watch industry. If the major prestigious brands will only show a loss of turnover, for certain recent watch brands, it is bankruptcy that is at stake. We interviewed young Swiss and French brands to understand how they are coping . Before talking about the economy,
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Revised: Two IWC Portugieser Models Now Available with a Stunning Blue Panda Dial
This is not the first time that Portugieser models from IWC have featured a panda-like dial. I would even say that it is an aesthetic approach inherent to the collection because the contrast between the background of the dial and the color of the counters has been a theme regularly implemented by the manufacture. One
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A Guide to Enhancing Steel Bracelet Performance
The WRB promises to be the “most versatile of Ralf Tech watches” with its 39 mm case in 316L steel with satin finishes, water resistant to 200 meters and its military-vintage look quite in keeping with the brand’s style. This watch was originally made, in October 2019, as a tribute to Army divers (yes, yes
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Unveiling the Secrets of Watchmaking School in Le Locle, Switzerland: Discover the Intricate Craftsmanship at KHWCC
Exploring the World of Watchmaking at HOF’s Competence Centre Watchmaking is an intricate art that requires precision, patience, and dedication. To become a great watchmaker, one must learn from a great teacher, and I had the opportunity to visit a great watchmaking school – HOF’s Competence Centre in La Chaux-de-Fonds, Switzerland. Meeting with Founder and
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Success of RGN001: The “Rising Star” Collection by Griffin Emblem
Griffin Emblem is a young watch brand founded in 2013 by Alain Recuze which produces excellent automatic watches at affordable prices. From 2014, Jimmy introduced us to the brand on the MBA blog. We give you news of their latest collection. Griffin Emblem: the griffin of watchmaking Fans of Greek mythology or Harry Potter (modern
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Artisans de Genève presents the Rolex GMT Master II
Today I present to you the watch of a man with a fascinating story: Franck Abagnale Jr. Remember this mythical film “Catch me if you can”, with DiCaprio as the main actor. Well Mr. Abagnale is a man of taste because he called on the “Artisans of Geneva” for his watch The Uncatchable. In the
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Online watchmaking quizzes by the Watch Professor can now be accessed on the internet.
This is very good news: the watch quizzes of the Watch Professor, Carson Chan, are now accessible on YouTube. If you regularly follow watch accounts on Instagram, you surely must not have missed the daily quizzes that Carson Chan organized on his @watchprofessor account via the stories. Many of us attended and it was an