Watchmaking
-
Five Years, Five New Watches: A Celebration of Timekeeping
This start-up of watchmaking was originally launched in 2018 by Ben Küffer who embarked with him on this adventure, Ted Schneider, an heir to the family who owned “Breitling” before it was sold to a group of investors. Norqain is therefore a Swiss family watch company, entirely independent and based in Nidau (Bienne), at the…
-
Swiss Soccer Captain Makes Surprising Move into Watchmaking
The Joy of Exploring Watches: From Football to Timepieces Exploring new experiences is a beautiful aspect of life. I have always been fascinated by watches, and it has been one of my interests since I was young. My love for watches has been a significant part of my life. On the other hand, playing football…
-
Is the art of watchmaking vanishing on Instagram?
We all know that Instagram is constantly evolving its algorithm. However, the latest updates were more impactful because they implemented a real transformation of the very nature of the application. Instagram does not hide it and communicates with transparency on the subject, in particular through Adam Mosseri: the application must evolve, must become a multimedia…
-
Success Confirmed for Geneva Watch Days 2022
The 3rd edition of the Geneva Watch Days, which took place from August 29 to September 1, 2022, confirmed the constant growth of the event. More exhibitors, more visitors, greater involvement of the authorities, the success is undeniable and the Geneva Watch Days have become the unmissable event of the new school year. As a…
-
10 Surprising Facts about TAG Heuer that Might Surprise You
We continue our series on the anecdotes of the great watchmaking houses with TAG Heuer. The House of Saint Imier has a rich history of more than a century, punctuated with incredible technical prowess and iconic models. so here’s 10 things you (probably) didn’t know about TAG Heuer. 1. A family history Edward Heuer born…
-
What We Think of the Fresh Code41 Timepiece: DAY41
Code41 has just launched the DAY41, our opinion on this watch which will make people talk… like all Code41 launches. Code41: co-creation at the heart of the brand’s success. Code41 is unquestionably one of the most successful recent watch brands in terms of sales, thanks to a very large community of fans. The construction of…
-
An automatic timepiece priced below 300€.
Hello friends, today I present to you a little marvel that I had the chance to receive 3 weeks ago: The Orient Bambino Day Date – Classic and Simple Style. I’m a big fan of the Orient watch brand because I think the value for money is just perfect when you want to start in…
-
Irresistible Chronographs That You Can’t Afford to Miss at Watches & Wonders 2023
A veritable gold mine for watchmaking novelties, the Watches & Wonders show once again brought us its share of lovely surprises, particularly with regard to chronographs, which took center stage this year. We have therefore decided to bring together for you in this article, the 6 chronograph models that have caught our eye the most…
-
Laarvee Watch: The Incredible Submarine with a Crash Vibe
nevitably, there is no doubt, this collection of watches could be mistaken for a Submariner… But a Submariner that would have passed under the wheels of a 38-tonne truck to end up looking like a Crash de Cartier! A Unique Take on the Classic We find all the codes of the Rolex Submariner (steel, “gold”…
-
Introducing the Sublime New Collection from Beaubleu!
Our opinion on the Beaubleu Union collection and its new “Rive Gauche” and “Rive Droite” lines from the Parisian watchmaker Beaubleu. Parisian elegance and creativity united. Beaubleu: a Parisian nugget not to be missed. From March 2018, Jimmy introduced you to the sublime Beaubleu brand on the MBA blog. Created in 2017 by Nicolas Pham…
-
Today marks the auction of Joël Duval’s Omega collection
The dispersal (I don’t really like this term) of the Omega collection by Joël Duval, the founder of the French forum dedicated to watchmaking Forum à Montres (FAM) is taking place today at Drouot thanks to Vermot&Associés and under the expertise of Alexandre Léger who had already worked on the sale of the Zenith collection…
-
Emerging timepiece labels challenged by the COVID-19 crisis
The Coronavirus epidemic in the spring of 2020 shook the watch industry. If the major prestigious brands will only show a loss of turnover, for certain recent watch brands, it is bankruptcy that is at stake. We interviewed young Swiss and French brands to understand how they are coping . Before talking about the economy,…
-
Unveiling the Secrets of Watchmaking School in Le Locle, Switzerland: Discover the Intricate Craftsmanship at KHWCC
Exploring the World of Watchmaking at HOF’s Competence Centre Watchmaking is an intricate art that requires precision, patience, and dedication. To become a great watchmaker, one must learn from a great teacher, and I had the opportunity to visit a great watchmaking school – HOF’s Competence Centre in La Chaux-de-Fonds, Switzerland. Meeting with Founder and…
-
Success of RGN001: The “Rising Star” Collection by Griffin Emblem
Griffin Emblem is a young watch brand founded in 2013 by Alain Recuze which produces excellent automatic watches at affordable prices. From 2014, Jimmy introduced us to the brand on the MBA blog. We give you news of their latest collection. Griffin Emblem: the griffin of watchmaking Fans of Greek mythology or Harry Potter (modern…
-
A French Design with Great Potential: Introducing Neucarl The Sept Mai
Discover the new French watch brand Neucarl, founded by François Carlier, and their first model with an elegant design: “The Sept Mai” Neucarl: a young French watch brand MBA has made you, over the years, discover many new watch brands. Some have also had great success since their first article on the blog. Today, I…
-
“What makes Swiss watches highly favored by customers?”
The watch is one of the most popular accessories, whether you are a man or a woman. A jewel of great sentimental or simply monetary value, it is often the classiest and most distinctive element of an outfit. Among the thousands of models that it is possible to find on the timepiece market today, some…
-
Pre-Order the New Code41 X41 AeroCarbon Now!
With the X41 AeroCarbon, the young Swiss watchmaking firm signs a 4th generation of X41 all in lightness and transparency. Our opinion and more information in this article. X41: a huge success from launch. We told you about the launch of the X41 on the MBA blog. Code41 then tackled a price segment above €5,000…
-
Is YEMA experiencing a new chapter of growth and revival?
YEMA is one of the historic brands of French watchmaking. The creative brand of the mythical Yachtingraf and Spationaute is back after years of distraction, with successful designs, in-house mechanisms and ambitious partnerships. Yema: the golden age of the 50s to the 80s Before talking about their new collectionslet’s go back for a moment to…
-
The 21st EPHJ Show: Promising Possibilities and Thrilling Opportunities Ahead
Increasing compared to 2022, the 2023 edition of the Swiss international trade fair will bring together more than 710 exhibitors in Geneva, from June 6 to 9. As every year at this time, the world of high-precision watchmaking, jewellery, medical and microtechnology meet in Geneva, from June 6 to 9, 2023. More than 710 exhibitors,…
-
Patek Philippe’s Automatic Flyback Chronograph with World Time Features Steel, identified by 5935A.
Patek Philippe is giving us a nice surprise with 8 new models that have just been unveiled in October. And the year is not over! This schedule of presentations, spread throughout the year, reminds us that the overwhelming majority of brands no longer focus solely on major trade shows but now take care to ensure…
-
Ambassador of Jaeger-LeCoultre: Lenny Kravitz
In May 2022, we learned that actress Zoë Kravitz (daughter of Lenny Kravitz and Lisa Bonnet) became one of the muses of the Omega watch brand. A year later, it was his father who was presented as an ambassador for Jaeger-LeCoultre. Beyond music, cinema, photography, we imagine that from now on, the family dinners of…