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“SWATCH”, whether you are passionate about watches or not, these 6 letters necessarily evoke something for you! This brand, which has largely contributed to saving the Swiss watch industry, has conquered the hearts of many people looking for a timepiece that is both fun and precise. Today widely distributed throughout the world, it is not uncommon to find brand models attached to the wrists of famous personalities and intellectuals.+
If the Swiss house has already offered pieces with a rectangular case, have you ever wondered what a Swatch watch could have looked like in a square format? The question is interesting to ask since the brand itself had to decide between two geometric options for the release of its very first model, at the very beginning of the 1980s, before finally falling back on a round, more conventional shape.
Swiss Made Watch Magazine presents in this article the 4 news Swatch Bioceramic What Ifall unveiled in a unisex case with right angles!
A cubic box
Directly inspired by the prototype developed in 1982, this Swatch novelty with contained dimensions adopts a 33 mm x 33 mm case with clean lines that break with the aesthetics to which the brand’s watches have accustomed us for many years. Because when we ask people to describe the attributes of a Swatch watch, it’s often the round shape that comes to mind first, along with the fun aspect.
With a thickness of 10.50 mm, the square watch comes in a relatively flat unisex format that will slip easily into all your outfits, including under the sleeve of a shirt!
The edge-to-edge glass offers a panoramic view of the dial, which is also square, and allows the latter to be observed when the watch is viewed from its edge. This unique design element brings a nice little detail that fits wonderfully into the design of the tocante itself.
THE quartz movement precisely animating the 3 hands offers a very useful day-date complications (day/date) located in a dedicated counter at 3 o’clock. This will delight all those who will make this timepiece waterproof to 20 meters their daily watch.
Another interesting element, the circular cover coming to rest on the battery compartment each time takes up a dial characteristic of the very first pieces released by the brand, historical models which displayed the mention “Swatch Quartz Swiss” in oversized letters on their dial. .
Popularized by the now very famous MoonSwatch, the bioceramic is here! As a reminder, this innovative material is made from ceramic mixed with biosourced materials obtained using castor oil. It is thanks to him that the house was able to design a featherweight case of 41.80 grams with a soft appearance and pleasant to the touch.
We find on this Swiss made piece an ultra comfortable bracelet which abandons the trident-shaped attachment yet representative of Swatch watches. This is equipped with a pin buckle which will undoubtedly seem familiar to you with its lines reminiscent of the clasp that equips the belts that we wear with our pants.
Note that the bracelet, the buckle and the glass were all made in biobased materials. This combo combining a retro look with innovative elements is interesting since it allows to bring up to date models with a vintage spirit by bringing them into modernity without distorting their period aesthetics.
4 references for 4 colors
40 years after the release of the models that launched its activity, the Swatch house returns in 2023 with 4 references in an innovative style.
Available in unique configurations, these watches adopt soft colors which will have the main advantage of being easily associated with many outfits in your wardrobe. The supple bracelets harmoniously echo the color of the cases for a uniform rendering that catches the eye on the rectilinear dials, all worked in a different style.
The references are as follows:
- SO34G700 : green case, white dial with sectors
- SO34M700 : light gray case, white dial with Roman numerals
- SO34B700 : black case, white dial with baton indexes
- SO34T700 : beige case, blue dial with Arabic numerals 6, 9, 12
Note that we never find the same set of needles here on these 4 new creations. Indeed, the brand wanted to offer very classic stick needles but also more original antique syringe-type needles. With a very refined point, this last style ensures the time is read with the greatest finesse. This design, which is different each time, allows the watches to reveal an entirely coherent look.
Finally, the Swiss house has chosen to decorate each of them with luminescent material thus offering you the possibility of reading the time whatever the time of the day or the conditions delivered by the ambient lighting.
Available from Tuesday August 1, 2023 on the official Swatch website at public price of 105€these 4 new products are now available on the Swiss Made Watch.com website.