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Since its creation, Sevenfriday has always sought to break the codes of traditional watchmaking. His relaxed approach, inspired by the industrial world and urban design, allowed him to stand out with immediately recognizable watches. At the start of 2025, the Swiss brand renewed its collaboration with Rocketbyzartist and designer Tobias Rehberger, to present the FDB Rocketbyz.
This edition model Ultra-limited (75 copies spread over three series) is part of the most daring creations of SevenFriday, combining neon design, innovative materials and proven automatic movement. But beyond its flashy aesthetics, what is this watch really worth?
A radical aesthetic, between watchmaking and contemporary art
From the first glance, the FDB Rocketbyz Captures attention. True to the neon and urban universe of Tobias Rehberger, this watch plays with light and colors to offer a unique visual rendering.
Her Black pvd stainless stainless steel case remains faithful to the characteristic industrial forms of Sevenfriday, but innovation comes mainly from the3D printing PA11/PA12 MJFwhich gives relief to the dial and creates new depth effects.

But the most interesting detail lies in the effect Photo-Luminescent From the dial: under UV light, some elements reveal hidden patterns and take electrical shades. An aesthetic bias which will not necessarily appeal to lovers of traditional watchmaking, but who will appeal to those who love watches with assertive design.



Reliable automatic movement
Under the hood, the FDB Rocketbyz embeds a movement Sellita SW300-1a Swiss automatic caliber well known to watches lovers. This movement, functional and proven, offers a 42 -hour power reserve and oscillate 28,800 alternations per hour (4 Hz).

It is not a manufacturer movement or a particularly high -end caliber, but it has the advantage of being robust and easy to maintain. A pragmatic choice that is part of SevenFriday’s philosophy: offering watches with an impactful design.
A double dome sapphire glass for optimized readability
One of the strengths of this watch is its double dome sapphire glass With anti -reflective treatment, which guarantees excellent readability and effectively protects the dial. An interesting choice, especially since Sevenfriday had accustomed us to reinforced mineral glasses on certain past models. Here, the brand goes upmarket on this element, bringing a welcome touch of sophistication.
A very exclusive limited edition
SevenFriday and Rocketbyz decided to produce this model in Three limited series of 25 copies each. A choice which strengthens its exclusivity and which risks seducing watches collectors with atypical design.


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A packaging as original as the watch
Another notable detail: the PA12 box printed in 3D which accompanies the watch. Rather than a simple classic setting, SevenFriday offers packaging in accordance with the spirit of the model, integrating modern materials and a futuristic design.

Inside, there is a pair of black glovesa microfiberand of course, a Authenticity certificate attesting to the scarcity of the model.
A model designed for lovers of different watches
With the FDB RocketbyzSevenFriday confirms its status as an alternative brand, halfway between watchmaking and industrial design. This watch is clearly not intended for those looking for a classic and timeless watch, but rather to lovers of daring, even provocative pieces, who like to carry an object that attracts attention and arouses curiosity.
Price and availability
There FDB Rocketbyz is available exclusively on the SevenFriday application for VIP customers, at the rate of € 5,760 (excluding taxes).
There SevenFriday FDB Rocketbyz is a watch that will not leave anyone indifferent. Between its ultra-colored design, its 3D printing dial and its neon effect in UV light, it once again repels the boundaries between watchmaking and contemporary art.