What Watch Brands are Available at GMK?

In the section Who wears whatwe leave the wrists of politicians for a more modern and more virile wrist: that of GMK. The Monegasque influencer, known first and foremost for his extraordinary cars, is also known for his watchmaking passion. We can be ironic about the character, about the rumors, about the staging… but when he places watches on a table, the observation is simple: he loves beautiful pieces, he knows their codes, and he buys with a collector’s appetite.

The most interesting thing at GMK, Georges, his first name, is not just the stack of gold, ceramic and platinum, it’s the contrast: on one side watches that border on indecency (“aberrant!”), on the other more “reasonable” choices, sometimes even frankly accessible. This ability of GMK to still amaze, without needing half a million on the wrist, reflects a sincere relationship with watchmaking mechanics.

The photos of worn watches shown in the article are from GMK’s hairy wrist.

A pronounced taste for big pieces… and the details that count

GMK has a big wrist and he lives it to the fullest. The diameters are often generous, the watches occupy the space, and the aesthetics do not seek to be forgotten. But behind the spectacular side there is a real sensitivity to details: a new dial, an evolution of proportions, a polished contour, a finish, a setting. He speaks like many collectors: less “technical sheet” than sensations, experience, pleasure of wearing.

He also has this very current reflex: alternating the “grail” and the pleasure watch. An extremely rare Rolex can coexist with a more affordable Tudor, and one does not ridicule the other. It’s pretty healthy. It’s even, dare we say the word, elegant.

Rolex: the backbone, from classic to frankly unobtainable

At GMK, Rolex occupies a central place. And not just the “everyman’s” Rolex. We especially notice a predilection for Daytonawith a spectrum that goes from the recent steel model to the most extravagant versions, sometimes “out of catalog” or very difficult to obtain.

In its Rolex galaxy, we come across in particular:

• Rolex Daytona steel (recent versions revised on certain dial and case details, which he distinguishes by eye, like many collectors).
• Rolex Daytona platinumice blue dial, a heavy, very distinctive piece, with this “ice” blue which immediately marks the material.
• Rolex Daytona yellow gold green dial (the famous “John Mayer”, who has become a symbol in her own right).
• Rolex Daytona white gold / meteorite dial : a unique dial by definition, with patterns that vary from one piece to another. Depending on the configuration, it appears on an Oysterflex bracelet or on a metal bracelet.
• Rolex Daytona 116588SACOthe very identifiable “orange sapphires” (orange bezel and indexes, very contrasting dark dial), ultra rare and immediately recognizable.
• Rolex Daytona “Ruby” : ruby ​​bezel and ruby ​​indexes, with a homogeneity of color which precisely adds value to the setting.
• Several Daytona set (rainbow bezel, contrasting dials and counters, sometimes versions that we see in duplicate in his collection).
• Rolex Daytona “Eye of the Tiger” : a much more radical jewelry configuration, dial with a “tiger’s eye” pattern, significant setting and fully assumed presence.
• Rolex Daytona “Le Mans” : a line that has become very coveted, which he collects in several metal variations (white gold, yellow gold, pink gold).
• Rolex Day-Date (obviously), the signature watch of power, with jubilee bracelet, in yellow or Everose gold depending on the period.
• Rolex GMT-Master II : the “Batman” and the “Pepsi” are among the essentials, but we also come across the Sprite (“left-handed” case, crown on the left) and the black and gray GMT often nicknamed “Bruce Wayne”.
• Rolex Oyster Perpetual : in particular a OP 41 with the highly sought-after turquoise dial, which plays the sobriety card, with a dial that does all the work.
• And a more unexpected touch: a Sky Dweller on Jubilee braceletgreen dial, in the register of a “boss watch” in the Rolex sense of the term. The same idea also exists in an Everose version.

What emerges is a logic: the Daytona for the spine, the Day-Date for the icon, a few sports cars for “real life”, and gem-set pieces for the collector’s side. We can like it or not.

Audemars Piguet: Royal Oak, Offshore, Concept… and a taste for the spectacular

If Rolex is a pillar, Audemars Piguet seems more like an obsession. The collection revolves a lot around the Royal Oak (classic, skeletonized, perpetual calendar), from the Royal Oak Offshore (the big ones) and some more “high voltage” parts.

We find in particular several very clear families:

Royal Oak Openworked “Double Balancier”: architecture in motion

In the pieces that immediately speak to amateurs, there is the Royal Oak Openworked Double Balance Wheeloften associated with ref. 15407. 41 mm case, openwork dial, and above all this famous double pendulum (two regulating organs on the same axis) designed to improve walking stability. It is a technical watch, readable in its complexity, and quite emblematic of the way in which AP knows how to do “visible mechanics” without falling into gimmickry.

In her collection, we see her in steelbut also in variations yellow goldand in more jewelry versions.

Royal Oak Perpetual Calendar: moon phases, serious version

GMK has several Royal Oak Perpetual Calendar (QP) with moon phaseseen in light and dark dials, including in ceramic (black, white, blue). The QP is watchmaking that doesn’t joke around: month, day, date, sometimes week, moon phase… and this delicious sensation of wearing a mechanism that “knows” when February stops (I’m quite proud of this formula).

Royal Oak “Jumbo” and chronographs: the base, but in a muscular version

We also find more “basic” references:

• Royal Oak “Jumbo” Extra-Thin (family 15202 Then 16202 depending on the year): the great classic, the one that doesn’t need to do too much.
• Royal Oak 15500 blue dial: the modern, efficient Royal Oak, perfect for living without dressing up.
• Royal Oak Chronograph 41mm “50th anniversary”, with khaki dial: a very fashionable variation, and a rotor detail that makes all the difference for collectors.

Royal Oak Offshore: the size that takes on

There Royal Oak Offshore comes up often: chronographs, various materials (forged carbon, ceramic, pink gold), black dials… It’s the Royal Oak passed around the room, without asking anyone’s opinion. GMK likes these proportions, and on his wrist, it works. On a thinner wrist, it’s a different story: you quickly go from “sport-chic” to “I borrowed my uncle’s watch”.

Also note, in this Offshore family: the presence of a Offshore Tourbillon with a very mechanical style, which pushes even further the “engine on the wrist” idea that he often associates with automobiles.

Concept and “collector” pieces: Marvel, Laptimer, and other magnificent oddities

Finally, there is the more radical register:

• Audemars Piguet Royal Oak Concept “Spider-Man” : a spectacular piece, very “object”, with a real collector’s dimension.
• Concept 44 : the Concept family at its most raw.
• AP Laptimer : complication designed for performance, in a very “engineering” spirit.
• And its “frosted” Royal Oak set in a rainbow way (Rainbow bezel), which clearly plays the card: “I’m here, yes”.

We can smile at certain excesses. But we must give AP credit for one thing: when the house decides to be excessive, it does so with a level of finish and design intelligence that avoids ridicule. It’s not that common.

Richard Mille: performance on the wrist, and an already very serious list

Impossible to talk about GMK without mentioning Richard Mille. It is a brand that sticks to its universe: displayed technique, modern materials, enormous presence, and this little scent of “civilized prototype” which so pleases some collectors.

In what can be clearly identified in his collection, we find several notable references:

• RM 65-01 (split-seconds chronograph, very striking piece).
• RM 35-03 “Rafael Nadal” (the Nadal family, inseparable from the sporting DNA of the brand).
• RM 11-03 (often visible, sometimes on a yellow bracelet depending on the configuration).
• RM 67-02 (the “Pinturault”, extra flat, ultralight).
• RM 050, RM 35-02, RM 21-01 or even RM 62-01 : references which already outline a coherent whole, very oriented “wrist machines”.

On Richard Mille, we will deliberately remain cautious on certain exact variants: the bracelets change, the photos are misleading, the configurations evolve. But the idea is there: GMK has Identifiable RMsnot just “a Richard Mille” for the pose of which he changes the bracelet.

Patek Philippe, Vacheron Constantin, IWC: the “real” classic watchmaking touch

What is reassuring (and which makes the collection more interesting) is the presence of more “classic” houses in the expression of luxury:

• Patek Philippe 5990 in steel : the Nautilus Travel Time Chronograph, sporty, prestigious, and highly coveted. The interest here is as much the watch as the use: a Nautilus designed for travel, with a real “home” and “local” reading.
• Patek Philippe Calatrava : a more intimate, more sentimental presence, clearly less demonstrative. A piece that you don’t wear to “win” but to remember, and that’s precisely what makes it interesting in a collection like this.
• Patek Philippe Nautilus 5719/10G : the gem-set Nautilus, in an assumed jewelry register.
• Vacheron Constantin Overseasof which a version tourbillon blue dial and a version Skeletonized Perpetual Calendar with baguette setting (when Vacheron does “demonstrative luxury”, it remains Vacheron: it’s clear, it’s clean).
• IWC Big Pilot “Mojave” : a more tool piece, more military in spirit, which brings a welcome breath of fresh air.

These watches play an important role: they prove that the collection is not just a gallery of special effects. There is also a search for large houses, complications, styles.

Tudor: the detail that changes everything, even when you have six-figure watches

This is probably the most likable part of the watchmaker character: GMK can still be enthusiastic about an “accessible” watch. He recently offered himself a Tudor Black Bay 54 “Lagoon Blue”a real pleasure watch, without posturing, without the need to impress anyone.

Tudor Black Bay 54 “Lagoon Blue” (ref. M79000-0001) :

• Housing : steel, 37mm
• Dial : blue “Lagoon Blue”
• Movement : Caliber Manufacture MT5400
• Price : €4,400

This point is worth emphasizing: when someone can wear a platinum Daytona one day and a €4,400 Tudor the next, without contempt, without condescension, there is a form of love for the watch that remains intact. This “Lagoon Blue” is sold for €4,400.

And in its Tudor galaxy, we come across other very identifiable references, with a real coherence of collection:

• Tudor Black Bay Ceramic : a very homogeneous black “Black Bay”, with the added interest of a sapphire back on certain configurations.
• Tudor Pelagos FXD “Marine Nationale” : a Tudor thought of as a tool, with this Velcro textile bracelet and a very assertive commando spirit.
• Tudor Black Bay Chrono “Pink” : pink dial, five-link bracelet, a piece that has caused a lot of discussion, precisely because Tudor dares to use colors that Rolex uses more sparingly.
• And very “playground” variations: a “Flamingo Blue” version, as well as a carbon part associated with the Giro d’Italiaproduced in limited quantities, with an immediately recognizable pink signature.

The idea is clear: Tudor serves as a pleasure laboratory. And that’s also why the collection works, because it’s not limited to a show of force.

So, what watches does GMK carry?

If we summarize, without claiming to be exhaustive (there are too many, and a living collection is always moving), GMK mainly carries:

• Lots of Rolexeswith a Daytona focus (steel, platinum, yellow gold green dial, meteorite, gem-set), plus Day-Date, GMT (Sprite, “Bruce Wayne”, Batman, Pepsi) and the essential sports cars.
• Lots of Audemars Piguetfrom the Royal Oak “base” to the Royal Oak Openworked Double Balancier (15407), including QPs, Offshores, and collector pieces like the Spider-Man Concept.
• A Richard Mille core solid: RM 65-01, RM 35-03 Nadal, RM 11-03, RM 67-02, and other references.
• Very legitimate pillars : Patek (5990, gem-set Nautilus, Calatrava), Vacheron (Overseas tourbillon, skeletonized QP), IWC (Big Pilot Mojave).
• And Tudorwhen he wants to have fun without looking for financial slap, with real diversity (Black Bay, Pelagos FXD, Chrono, limited editions).

What makes collecting interesting is not just the value. It’s the variety of registers: sport, classic, fine watchmaking, jewelry, “object” pieces. There is seriousness, flashiness, collectorism, and sometimes even a touch of poetry.

Ultimately, the most interesting thing is not to pile up the references, but to understand what a wrist says: at GMK, it speaks of speed, technique, and an assumed taste for watches that stand out… including when they “only” cost €4,400.

Speaking of influencers, if you want to know which watch Tibo Inshape, the first YouTuber in France, wears, then read my article on the subject.

Unlike GMK, I’m not offering a random Daytona in the comments but you can still have your say about his incredible collection below 🙂