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Price comparison between female and male models
Analysis of price ranges per brand
Research indicates an absence of precise data on price differences between female and male models.
Brands like Garmin or Ice Watch do not display distinct rates depending on the genre. The price variations observed are more explained by the materials used and the integrated features.
The global market nevertheless experiences contrasting developments: while India has seen its sales fall by 34.4% in 2024, China became the world’s leading market with 45.8 million units sent.
| Model | Women’s connected watch | Man connected watch |
|---|---|---|
| Apple Watch SE GPS 2024 | € 249 at 279 € | |
| Apple Watch Ultra 2 | 899 € | |
| Apple Watch Series 9 | € 680.90 to € 789 (stainless steel) | € 680.90 to € 789 (stainless steel) |
| Apple Watch Series 9 Sport Band | € 680.90 (silicone bracelet) | € 680.90 (silicone bracelet) |
| Apple Watch Series 9 Milanese Loop | € 729.95 at € 789 (steel bracelet) | € 729.95 at € 789 (steel bracelet) |
| Ice Smart 2.0 | € 59.00 | € 59.00 |
| Ice Smart 3.0 | € 129.00 | |
The price differences between ranges are explained by factors such as the quality of materials, autonomy or functionality.
The Apple Watch Ultra 2 at € 899 uses sapphire glass, while the Ice Smart 3.0 costs € 129.00. Marketing positioning also influences prices, with models like the TAG Heuer Connected at 2300 €.
Marketing and commercial positioning strategies
The aesthetic positioning of connected watches for women plays on value perception.
The terms “luxury” or “elegant” appear in communication, as in Michael Kors or Kate Spade. This strategy targets a market segment ready to pay more for refined designs.
- Premium positioning combining elegant design and exclusive features with connected watches for women such as ICE Watch models
- Collaborations with fashion designers for limited editions that increase margins on products
- Packaging and presentations specially designed to strengthen the value perception of SmartWatch connected watches
- Marketing campaigns highlighting connected watches as fashion accessories as well as technological devices
Limited editions, often from collaborations, create an effect of rarity which justifies higher prices.
The example of Tag Heuer Connected X Malbon Golf at 2300 € illustrates this trend. Montre.com List 61 female models in limited edition, stressing the importance of this commercial strategy.
User opinion: justified investment?
To better understand if these high prices are justified, we have analyzed user feedback on different ranges of connected watches.
Testimonies reveal nuanced opinions according to models and expectations.
Satisfaction on high -end models
Sarah, 29 -year -old consultant, has been using an Apple Watch SE for 8 months:
“Overall very satisfied with the product. The Apple Watch offers itself an excellent value for money for iOS users looking for the essentials without superfluous. Perfect integration with my iPhone and solid performance largely justifies the investment of € 249.”
Marie, 34 -year -old marketing manager and regular sports, opted for Apple Watch Series 9:
“If you are a user of iPhone, this connected watch is really a must. Premium design, advanced health features and perfect integration in the Apple ecosystem offer a unique experience. It is ideal for those who want to pilot everything from their wrist without compromise on style.”
Returns on compact models
Emma, a 26 -year -old lawyer with fine wrists, chose the Garmin Lily:
“I was looking for a discreet and efficient connected watch. The Garmin Lily is really distinguished by its compact format and its refined design designed for small wrists. This is the perfect choice to combine elegance, comfort and reliable health follow -up. The price of € 199 seems justified for quality.”
Experiences with entry -level models
Julie, 22 -year -old, tested several affordable connected watches:
“Admittedly, the autonomy varies according to use, but the value for money amply justifies the purchase. Compared to major brands, my SmartWatch at € 79 makes a good compromise: enough basic functions such as the podometer and sleep tracking, without unnecessary frills. Perfect for initiating connected watches without excessive investment.”
Opinion on specific health functionalities
Léa, 31 -year -old, particularly appreciates menstrual follow -up:
“More and more connected watches offer features dedicated to women’s health, such as monitoring the menstrual cycle. This function helps me know if my cycle is regular or has irregularities. By knowing my hormonal variations, I can better plan my sports sessions and understand my energy fluctuations.”
Camille, 28 -year -old traveling commercial, values security functions:
“Some connected watches offer very useful safety features for us, women. My garmin with the LiveTrack function allows me to jog in safety: it detects potential incidents and can prevent those around me in an emergency. It follows my position in real time, my loved ones always know where I am.”
Testimonials of satisfied buyers
Claire, mother of two children and passionate about fitness, testifies after 6 months of use:
“I hesitated a lot to invest 320 € in a Galaxy Watch, but ultimately it is the best tech purchase that I made this year. Between the discreet notifications during the meetings, the follow-up of my yoga sessions and especially the monitoring of my post-Grossess cycle, it really accompanies me on the daily. perfectly. “
Women’s connected watches incorporate premium materials, a tailor -made design and specific health features, justifying their price.
Before buying, compare the ICE Watch, Garmin or Tekday models for a choice aligned with your needs. Investing in these accessories is to opt for a technology that combines precision and elegance, with costs that translate their real value.
Faq
Why choose a connected watch specially designed for women?
Connected women’s watches offer specific advantages that justify their choice. They incorporate smaller boxes (34-42mm) perfectly suited to female wrists, avoiding the discomfort of too large models. The bracelets are also designed for female morphologies with finer and elegant materials.
Above all, these models offer dedicated health features such as monitoring of the menstrual cycle, the analysis of hormonal variations, and training algorithms adapted to female physiological specificities. Designs favor elegance with pink gold finishes, fashionable fashion bracelets, and customizable dials to agree with all styles.
Do women connected watches are worth their high price?
The higher price of connected watches for women is justified by several concrete factors. The miniaturization of components to adapt to finer wrists represents an expensive technical challenge. Premium materials (titanium, ceramic, pink gold) and craft finishes significantly increase production costs.
Specific health features (menstrual monitoring, hormonal monitoring, pregnancy detection) require significant R&D investments and high precision sensors. Finally, collaborations with fashion designers and limited editions create an added value that affects the final price, but offer a unique and personalized user experience.
How to choose the right woman’s connected watch according to her budget?
To choose a women’s connected watch suitable for your budget, first define your priorities. Between 50-150 €, favor entry-level models offering the essentials: notifications, podometer and basic sleep monitoring. Between 200-400 €, you access advanced health features such as menstrual monitoring and integrated GPS.
Beyond € 400, premium models offer noble materials, better autonomy and exclusive functions. Immerately check compatibility with your smartphone (iOS for Apple Watch, Android for Samsung/Garmin). Also consider the size of the housing (34-38mm for small wrists, 40-42mm for medium wrists) and interchangeable bracelet options to personalize your style.
What are the most popular connected watch brands in women in 2024-2025?
In 2024-2025, several brands dominated the market for female connected watches. Apple remains the leader with its Watch SE and Series 10, particularly appreciated for their elegant design and their iOS integration. Garmin seduces with its Lily range, specially designed for small wrists, and its advanced health features.
Samsung is gaining ground with its Galaxy Watch, offering an excellent design-functionalities compromise for Android. Huawei surprises with its global growth, becoming a Wearable leader for two consecutive quarters in 2024. Finally, Fitbit (Google) and Withings attract users favoring health monitoring with more conventional designs and prolonged autonomy.
