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In recent years, the watchmaking landscape has seen the emergence of numerous micro-brands. Some disappear as quickly as they appeared, while others manage to find a real place among enthusiasts. This is precisely the case of Venezianicoa young Italian house which is attracting more and more attention.
Design inspired by Venice, serious technical choices, modern communication… the recipe seems to work! But behind the style and the storytelling, a question remains: what are Venezianico watches really worth? To see more clearly, let’s take a look at the history of the brand, the quality of its watches and the public to which it is aimed.
History of the Venezianico brand
The brand Venezianico is a young Italian watchmaking house founded in 2017 by brothers Alberto and Alessandro Morelli. Passionate about watchmaking and design, they wanted to create modern watches while paying homage to the history and architecture of their hometown: Venice.
From the start, the idea was clear: to offer contemporary watches, accessible, but with a real aesthetic identity. The city of the Doges then becomes the main source of inspiration for the brand. Each collection thus refers to a monument, a place or a symbol of Venice.
For example, we find the Venezianico Redentorewhose clean lines evoke the classic architecture of the Redentore basilica. Conversely, the Venezianico Nereide adopts a more sporty style, it is a robust and contemporary diving watch. The collection Venezianico Arsenalefor its part, is inspired by the old naval complex of Venice and offers a more modern and urban design.
In just a few years, Venezianico has established itself as one of the most visible European micro-brands in the watchmaking world. Thanks to identifiable designs and effective communication, the brand has attracted an ever-widening community of enthusiasts.
Venezianico: quality watches?
When you discover a young watch brand, the first question that comes to mind obviously concerns the quality of the watches. On this point, Venezianico offers very solid technical characteristics for its positioning!
The brand’s models can be equipped with a automatic movement or a mechanical movement with manual winding. This type of caliber is particularly appreciated by watchmaking enthusiasts, because it highlights the entire artisanal dimension of a watch.
The movements used by Venezianico generally come from recognized manufacturers such as Miyota, Seiko, Sellita, Soprod Or OISA. These calibers are renowned for their reliability, robustness and precision. This choice allows the brand to offer reliable automatic watcheswhile maintaining an accessible positioning.
In terms of materials, the brand has not neglected the fundamentals either. The boxes are generally made of stainless steela material appreciated for its strength and resistance to corrosion. The so-called “models Bronzo » have, for their part, the particularity of having a casing in solid bronze !
Venezianico watches are also equipped with a sapphire glass. This material is extremely scratch resistant and effectively protects the dial over time. For many watch enthusiasts, the presence of a sapphire crystal has become an almost essential criterion.
Finally, we must also mention the finishes. Despite their relatively accessible positioning, watches Venezianico often offer well-crafted dials, with applied indexes, polished and brushed surfaces, as well as particular attention to detail. While some references offer a skeleton dialothers reveal a face made in mother-of-pearl or from a fine natural stone such asaventurine or the turquoise.
Venezianico: a modern but promising brand
In the watchmaking world, historic brands naturally occupy an important place. However, in recent years, micro-brands have been gaining ground among enthusiasts. For what ? Quite simply because they often offer original watches, with excellent value for money. It is precisely on this ground that Venezianico stands out! The brand succeeds in offering well-built watches while remaining relatively accessible.
For the moment, the brand still remains quite confidential among the general public. On the other hand, it is already well known in circles of watch enthusiasts and micro-brands. Thanks to its strong identity and coherent collections, Venezianico is gradually gaining visibility. The brand also benefits from a very active community of enthusiasts, who appreciate its unique approach and attention to detail.
Venezianico: who is it for?
Venezianico watches are mainly aimed at two types of profiles… First, curious watch enthusiasts to discover new brands. For these enthusiasts, a Venezianico watch often represents an interesting alternative to the more classic models that we see everywhere. Then, the brand also appeals to people who want to treat themselves to an elegant and well-built automatic watchwithout necessarily turning to a large watchmaking house.
The different collections also make it possible to cover several styles. Lovers of dress watches will appreciate the Venezianico Redentore, while those looking for a sportier watch can look to the Venezianico Nereide. The Venezianico Arsenale, for its part, will appeal more to lovers of contemporary design.
You will have understood, even if she is still relatively young, Venezianico is already establishing herself as a serious micro-brand in the watchmaking landscape. Its watches offer solid characteristics and a well-established aesthetic identity. All of this helps create cohesive and attractive timepieces for mechanical watch enthusiasts.
Of course, the brand does not yet have the history or prestige of the big watchmaking houses. But for those who like to discover new brands and wear watches that are a little more confidential, Venezianico is clearly worth the detour.
