In the world watchmakingthe question of provenance and watchmaking quality is central to enthusiasts and attentive consumers. This article explores the world of the watch brand French company Certus, known for its commitment to excellence and tradition. With an assembly workshop based in Besançon, the French capital of watchmaking, Certus embodies recognized know-how, while meeting the expectations of ethical and environmental practices in the watch production. Let’s dive into the history and current affairs of Certus to discover where and how they are made these popular watches, a symbol of accessibility without compromising on quality.
What is the history of the Certus brand?
The story of Certusemblem of thewatchmaking in the French style, began in 1988 in the city of Besançon, recognized as the watchmaking capital of France. Born within the SMB family group, founded by Philippe Bérard in 1978, Certus has established itself thanks to its commitment to a watchmaking quality reliable at an affordable price. This brand has developed on the market with a smart strategy: to offer the precision and elegance of French watches, while remaining affordable for a wide clientele. By highlighting its watchmaking know-how and drawing on the long watchmaking tradition of Besançon, Certus has made its assembly workshop the heart of its activities, thus developing pieces representative of thewatch industry French.
How is Certus positioned on the watch market?
In a competitive sector, Certus finds its place by offering watches whose price positioning is particularly competitive. With prices generally ranging from €39 to €89, the brand is aimed at an audience looking for accessibility without sacrificing style and quality. The strategy of Certusfocused on attractiveness and variety, is reflected in its diverse collections. It offers pieces ranging from classic designs to sports models, including current trends, thus meeting everyone’s tastes. Collections, such as Certus Junior or the Certus 1984 line, illustrate this desire to attract a varied clientele, in particular by targeting both adults and young people with colorful and attractive watches.
The brand has established itself as a relevant alternative to luxury watches, offering excellent watchmaking quality accompanied by a 2-year warranty, and making the watch not only a time measuring tool, but also a fashion accessory. By continually updating its collections, Certus never ceases to reinvent itself and maintain its brand image synonymous with “certified”, taken from Latin, which alludes to the authenticity and reliability of its products.
What are the advantages of Certus watches?
The appeal of watches Certus lies in their perfect harmony between aesthetics and technical performance. From an aesthetic point of view, each model reflects a careful identity: from refined dials to those with subtle complications, Certus watches seduce with their diversity. The cases in stainless steel shine with their durability, while the bracelets vary from soft, refined leather to sturdy metal links, suitable for all tastes and occasions.
There manufacturing quality is a point of honor for the brand, which uses materials chosen for their resistance and aesthetics. Reliability is not left out thanks to the use of quartz movementsrecognized for their precision and low maintenance requirements. Certus watches thus combine the elegance of French design with the reliability of a high-performance mechanism.
Certus and the “Made in France” label, what is the reality?
The label ” Made in France ” is more than just a marketing argument for Certus, it constitutes the cornerstone of its identity and values. By positioning its watches under this label, the brand Certus assures its customers a watch production made to the highest quality standards. Theassembly workshop Besançon, the cradle of French watchmaking, is the theatre where artisanal know-how and modern technologies combine to bring precious watches to life.
At the heart of this process, the control of each component and the meticulous assembly of the watches are carried out by experienced watchmakers. The challenges of producing in France, such as labor costs and international competitiveness, are offset by the undeniable advantages: traceability, excellence and contribution to local know-how. Customers value this local production, which guarantees a reduced ecological footprint and promotes regional employment.
Why choose a Certus watch?
The acquisition of a Certus watch symbolizes a wise choice for those seeking the perfect balance between value for money and aesthetics. Here are the main assets that distinguish Certus watches and consolidate their place on the watch market:
- A affordable priceranging from €39 to €89, for a quality often associated with higher price ranges.
- There 2 year warrantya guarantee of trust and commitment from the brand in the sustainability of its products.
- THE French watchmaking know-howattesting to the quality and careful finishing of each watch.
- The elegant design and variety of styles, allowing each person to find a watch that suits them.
- Watches equipped with quartz movements for impeccable precision and reliability.
- The use of quality materials such asstainless steel and leather, for optimal resistance.
- Ethical and responsible positioning, with assembly carried out in France to support the local economy and reduce the carbon footprint.
Users around the world praise Certus watches for their ability to combine modest price with great elegance. Testimonials abound, reporting satisfaction with the resistance to daily wear, the precision of the movements and the ease of matching them with different clothing styles.
How to maintain your Certus watch for optimal longevity?
A quality watch deserves proper maintenance. To ensure the longevity of your Certus watch, a few simple steps are recommended:
- Avoid contact with water if your watch is not waterproof, and even in this case, after immersion, rinse with fresh water.
- Clean the bracelet and case regularly with a soft cloth to avoid the accumulation of dirt or sweat.
- Keep your watch away from strong magnetic fields that could affect the quartz movement.
- Respect the 2-year warranty period offered by Certus, and consult after-sales service if necessary.
These practices will ensure that your watch is kept in perfect working order and its refined aesthetics are preserved.
Where to buy a Certus watch and how to recognize an authentic model?
To acquire a genuine Certus watch, it is crucial to contact the official points of sale recommended by the brand. These authorized distributors are often found in jewelry stores, fashion accessory stores, as well as on recognized online sales sites. Buying from these sources not only ensures the authenticity of your watch but also the right to the warranty and after-sales service offered by Certus.
In order to avoid counterfeiting, several tips can be followed: check the brand logo and spelling on the dial, ensure that there is a distinct serial number, observe the quality of the watch’s glass and finishes, and compare the weight with that of an authentic model, as counterfeit watches are often lighter.
| Characteristic | Authentic Model | Imitation |
|---|---|---|
| Logo | Clean and consistent with the official design | Blurry or slightly different |
| Serial number | Unique and verifiable | Absent or unverifiable |
| Quality of materials | High quality stainless steel, genuine leather | Lower quality metals and materials |
| Weight | Complies with official specifications | Light and non-compliant |
| Price | Corresponds to the official price list | Often much inferior, too tempting |
How do watch enthusiasts perceive Certus watches?
Certus watches generally elicit a positive reaction among watch loversparticularly for their good value for money and understated elegance. However, they do not compete in terms of prestige with luxury brands, which is in line with their positioning as entry-level watches. The criticisms noted often focus on the exclusive use of quartz movements, which for some watch purists is less attractive than automatic mechanisms.
Certus’ popularity spans generations, with the brand having carved out a reputation for itself among those looking for a functional and elegant watch without making a considerable investment. With the expansion of ranges such as Certus Junior, the brand has also reached the segment of younger consumers.
As for their impact on the current trends in watchmakingCertus watches tend to follow rather than initiate trends. However, their commitment to the “Made in France” and their accessible model contribute positively to the evolution of the market, highlighting the importance of accessibility and sustainability.
What future for Certus in a constantly changing market?
Faced with a constantly changing watch market, characterized by the arrival of new technologies and changing consumer expectations, Certus faces several challenges to maintain its position and continue to grow. In particular, the brand will have to ensure that it adapts to new trends, such as the smart watch, while preserving its watchmaking know-how traditional. This flexibility will be essential to meet the needs of customers looking for innovation and modern features.
One of the challenges will also be to remain competitive in the face of mass production and price pressure, while displaying a premium positioning of the label. Made in France“. Certus could, for example, expand its collections with ecological models using sustainable materials or strengthen its digital presence to adapt to online purchasing behavior.
As for the innovations and new collectionswe can expect Certus to continue to ride on current trends by offering updated designs while perhaps integrating health and wellness features, which are very popular with the rise of wearables. Customization could also become more important, allowing customers to create their own bespoke watch.
To finish …
If Certus manages to adapt to technological imperatives while relying on its reputation for quality and its capacity for innovation at the right price, the brand has every chance of continuing to appeal to a wide audience. sustainability and theadaptability will be key for this actor of thewatch industry which, in more than thirty years of existence, has already demonstrated its ability to evolve and prosper in the changing watchmaking sector. The future of Certus therefore looks promising, driven by a strategy that will combine tradition and modernity.
