In the section Who wears whatwe leave the wrists of politicians for a more modern and more virile wrist: that of GMK. The Monegasque influencer, known first and foremost for his extraordinary cars, is also known for his watchmaking passion. We can be ironic about the character, about the rumors, about the staging... but when he places watches on a table, the observation is simple: he loves beautiful pieces, he knows their codes, and he buys with a collector's appetite.
The most interesting thing at GMK, Georges, his first name, is not just the stack of gold, ceramic and platinum, it's the contrast: on one side watches that border on indecency ("aberrant!"), on the other more "reasonable" choices, sometimes even frankly accessible. This ability of GMK to still amaze, without needing half a million on the wrist, reflects a sincere relationship with watchmaking mechanics.
The photos of worn watches shown in the article are from GMK's hairy wrist.
GMK has a big wrist and he lives it to the fullest. The diameters are often generous, the watches occupy the space, and the aesthetics do not seek to be forgotten. But behind the spectacular side there is a real sensitivity to details: a new dial, an evolution of proportions, a polished contour, a finish, a setting. He speaks like many collectors: less “technical sheet” than sensations, experience, pleasure of wearing.
He also has this very current reflex: alternating the “grail” and the pleasure watch. An extremely rare Rolex can coexist with a more affordable Tudor, and one does not ridicule the other. It's pretty healthy. It’s even, dare we say the word, elegant.
At GMK, Rolex occupies a central place. And not just the “everyman’s” Rolex. We especially notice a predilection for Daytonawith a spectrum that goes from the recent steel model to the most extravagant versions, sometimes “out of catalog” or very difficult to obtain.
In its Rolex galaxy, we come across in particular:
What emerges is a logic: the Daytona for the spine, the Day-Date for the icon, a few sports cars for “real life”, and gem-set pieces for the collector's side. We can like it or not.
If Rolex is a pillar, Audemars Piguet seems more like an obsession. The collection revolves a lot around the Royal Oak (classic, skeletonized, perpetual calendar), from the Royal Oak Offshore (the big ones) and some more “high voltage” parts.
We find in particular several very clear families:
In the pieces that immediately speak to amateurs, there is the Royal Oak Openworked Double Balance Wheeloften associated with ref. 15407. 41 mm case, openwork dial, and above all this famous double pendulum (two regulating organs on the same axis) designed to improve walking stability. It is a technical watch, readable in its complexity, and quite emblematic of the way in which AP knows how to do “visible mechanics” without falling into gimmickry.
In her collection, we see her in steelbut also in variations yellow goldand in more jewelry versions.
GMK has several Royal Oak Perpetual Calendar (QP) with moon phaseseen in light and dark dials, including in ceramic (black, white, blue). The QP is watchmaking that doesn't joke around: month, day, date, sometimes week, moon phase... and this delicious sensation of wearing a mechanism that “knows” when February stops (I'm quite proud of this formula).
We also find more “basic” references:
There Royal Oak Offshore comes up often: chronographs, various materials (forged carbon, ceramic, pink gold), black dials... It's the Royal Oak passed around the room, without asking anyone's opinion. GMK likes these proportions, and on his wrist, it works. On a thinner wrist, it's a different story: you quickly go from “sport-chic” to “I borrowed my uncle's watch”.
Also note, in this Offshore family: the presence of a Offshore Tourbillon with a very mechanical style, which pushes even further the “engine on the wrist” idea that he often associates with automobiles.
Finally, there is the more radical register:
We can smile at certain excesses. But we must give AP credit for one thing: when the house decides to be excessive, it does so with a level of finish and design intelligence that avoids ridicule. It's not that common.
Impossible to talk about GMK without mentioning Richard Mille. It is a brand that sticks to its universe: displayed technique, modern materials, enormous presence, and this little scent of “civilized prototype” which so pleases some collectors.
In what can be clearly identified in his collection, we find several notable references:
On Richard Mille, we will deliberately remain cautious on certain exact variants: the bracelets change, the photos are misleading, the configurations evolve. But the idea is there: GMK has Identifiable RMsnot just “a Richard Mille” for the pose of which he changes the bracelet.
What is reassuring (and which makes the collection more interesting) is the presence of more “classic” houses in the expression of luxury:
These watches play an important role: they prove that the collection is not just a gallery of special effects. There is also a search for large houses, complications, styles.
This is probably the most likable part of the watchmaker character: GMK can still be enthusiastic about an “accessible” watch. He recently offered himself a Tudor Black Bay 54 “Lagoon Blue”a real pleasure watch, without posturing, without the need to impress anyone.
Tudor Black Bay 54 “Lagoon Blue” (ref. M79000-0001) :
This point is worth emphasizing: when someone can wear a platinum Daytona one day and a €4,400 Tudor the next, without contempt, without condescension, there is a form of love for the watch that remains intact. This “Lagoon Blue” is sold for €4,400.
And in its Tudor galaxy, we come across other very identifiable references, with a real coherence of collection:
The idea is clear: Tudor serves as a pleasure laboratory. And that's also why the collection works, because it's not limited to a show of force.
If we summarize, without claiming to be exhaustive (there are too many, and a living collection is always moving), GMK mainly carries:
What makes collecting interesting is not just the value. It's the variety of registers: sport, classic, fine watchmaking, jewelry, “object” pieces. There is seriousness, flashiness, collectorism, and sometimes even a touch of poetry.
Ultimately, the most interesting thing is not to pile up the references, but to understand what a wrist says: at GMK, it speaks of speed, technique, and an assumed taste for watches that stand out… including when they “only” cost €4,400.
Speaking of influencers, if you want to know which watch Tibo Inshape, the first YouTuber in France, wears, then read my article on the subject.
Unlike GMK, I'm not offering a random Daytona in the comments but you can still have your say about his incredible collection below :)
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