Buying a luxury watch is a real investment, but the rewards of this investment are powerful and more numerous than you might think. Here are 4 reasons to buy a luxury watch.

1- Pleasure

This is probably the most important reason: pleasure. What a joy to wear such a jewel on your wrist! We are of course talking about a mechanical watch with a Swiss movement or a good Japanese movement. First choose a model that you like, try it on because we are sometimes surprised by the difference between the photo (often the “renderings” on the websites of the brands do not necessarily do justice to the piece) and reality. Select the dial that you like, the brand that speaks to you, the complications that you like (GMT? Chronograph? Moon phases? etc.), think about the use (city, off-road, etc.), put the watch on your wrist to see if the size of the case corresponds to your wrist.

2- Return on investment

Rarity is a source of value. By choosing the right brand and model, the rating of your watch can soar. Just look at the prices of used Rolex watches, which are higher than the prices of new watches (around 1.5 times the price). The reason? You have to wait a good year to obtain the right to acquire a “simple” Rolex Submariner (imagine the waiting time for a Pepsi, a Batman or a Daytona…)!

This is not the case for all brands and models. Thus, the second-hand market can be very interesting for “trading” used watches for sale and purchase.

3- The social impact

Let's not lie to ourselves, wearing a luxury watch on your wrist is a strong social symbol. Thus, this watch can be of service to you, because even if the habit does not make the monk, in certain situations, the watch can change the vision of your interlocutor(s) on you and favor you in a professional context, in particular.

4- Capital on the wrist

It is not for nothing that it is said that some great reporters who covered major conflicts wore a Rolex which could constitute a bargaining chip in the event of capture.

Your luxury watch is a concentrate of value in a small, timeless object, despite its function, which can be passed down to your descendants, and that's really very cool.