Watch exports soar in July

The United States (+13.5%) remains at the top of the podium for sending destinations. They "confirmed the slowdown in growth that began in June, while maintaining a very sustained momentum," notes the Federation of the Watch Industry (FH).

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Swiss watch exports accelerated in July, reaching 2.2 billion francs, the highest monthly level since the record high of October 2014.

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Shipments of Swiss watches abroad grew last month by 8.3% compared to July 2021, the Federation of the Watch Industry (FH) said on Thursday. From January to July, shipments totaled 14.1 billion francs, an increase of 11.4% over one year and two-thirds compared to 2020.

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The United States (+13.5%) remained at the top of the podium for sending destinations in July. They "confirmed the slowdown in growth that began in June, while maintaining a very sustained momentum", notes the FH.

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Following the lifting of the main anti-Covid measures, China (+18.4%) returned to growth, after a slow second quarter (-43.3%). In third position, Hong Kong (-11.9%) suffered again.

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Illustrating the contrasts that remain on the Asian markets, Singapore (+29.1%) recorded a sharp rise, while Japan (-1.4%) suffered a slowdown.

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In Europe, growth reached 8.0% over one year. The main markets posted above-average growth, such as the United Kingdom (+11.8%), France (+11.5%), Germany (+12.6%) and Italy (+31.3%).

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Steel watches (+9.5%) provided the largest contribution to growth, totaling 845 million francs. Volumes fell over one year by 2.7%.

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Watches costing more than 500 francs (export price), which account for more than a third of volumes and nearly 95% of export turnover, recorded uniform growth, gaining 10.8% in value and 10.7% in number of parts.

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In the price category above 3000 francs, the increases reach 12% in number of pieces and 11% in value.

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On the Stock Exchange, the registered Richemont was coated by 0.7% to 112.85 francs and the bearer Swatch by 1.2% to 240.80 francs, outperforming the SMI of the star stocks, up 0.35% .

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