Discover the top 22 luxury watch brands: prestige, innovation, know-how.

Comparison of the best models: price, design, complications. Find the best value for money watch brand.

Discover the 22 most popular luxury watch brands

Expert guide to choosing your luxury watch on lheurepassion.com.

1. Audemars Piguet.

www.audemarspiguet.com

The Rolls of Swiss watches since 1875.

Technical characteristics:

• Independent manufacturing
• Complex mechanical movements
• Extreme chronometric precision
• Noble materials: gold, platinum, ceramic

Benefits :

• Iconic Royal Oak design
• Exceptional watchmaking know-how
• High resale value

Disadvantages:

• Prohibitive prices
• Limited availability

Recommended use:

• Exceptional collection
• Heritage investment

Price: €20,000 - €1,000,000+. Annual production: ~40,000 pieces. Flagship model: Royal Oak. Constant innovation. Impeccable Swiss quality.

2. Breitling

www.breitling.com

Swiss luxury watches for adventurers.

Technical characteristics:

• COSC timed movements
• Stainless steel or titanium housings
• Waterproof up to 500m
• Advanced chronograph functions

Benefits :

• Legendary precision
• Robust and functional design
• Unique aeronautical heritage

Disadvantages:

• High prices (€5,000 - €50,000)
• Impressive size for certain models

Recommended use:

• Pilots and aviation professionals
• Divers and extreme sportsmen

Breitling: the pros’ watch. Swiss precision. Bold design. Advanced features. For those who push the limits. Not for delicate wrists. The choice of true adventurers since 1884.

3. Cartier

www.cartier.com

Timeless elegance on the wrist.

Technical characteristics:

• Automatic or quartz movements
• Waterproof up to 100m
• Steel, gold or platinum cases
• Crown set with sapphire cabochon

Benefits :

• Iconic design (Tank, Santos, Ballon Bleu)
• High jewelry finishes
• Swiss watchmaking precision

Disadvantages: •

• High price (€5,000 - €50,000+)
• Expensive maintenance

Recommended use:

• Formal events
• Investment collection

Luxury, prestige, know-how, watchmaking heritage, Parisian elegance.

4. Jaeger-LeCoultre

www.jaeger-lecoultre.com

Swiss watchmaking excellence since 1833.

Technical characteristics:

• Integrated manufacturing: 180 know-how
• Ultra-thin calibers
• Strict 1000 hour control test
• Iconic collections: Reverso, Master, Polaris

Benefits :

• Exceptional precision
• Timeless design
• Constant innovations (Dual Wing, Atmos)

Disadvantages:

• High prices (€10,400 for a Master Ultra Thin)
• Technical complexity for certain models

Recommended use:

• Sustainable watchmaking investment
• Prestige accessory for businessmen

Luxury, precision, innovation, know-how, Switzerland.

5.Omega

www.omegawatches.com

Swiss precision on the wrist since 1848.

Technical characteristics:

• Co-Axial mechanical movements
• COSC chronometer certified
• Magnetic resistance up to 15,000 gauss
• Waterproof up to 600 meters

Benefits :

• Legendary precision
• Constant innovation
• NASA Space Legacy

Disadvantages:

• High prices
• Expensive maintenance

Recommended use:

• Professional diving
• Space exploration

Omega. James Bond watch. Official timekeeper of the Olympic Games. Revolutionizing watchmaking for 170 years. Not for the weak. For the pioneers. The adventurers. The visionaries. Like you.

6. TAG Heuer

www.tagheuer.com

Swiss precision on the wrist of champions.

Technical characteristics:

• High precision chronographs (1/100th of a second)
• Swiss Made automatic movements
• Stainless steel or titanium housings
• Waterproof up to 200 meters

Benefits :

• Constant innovation since 1860
• Sporty and elegant design
• Competition-proven reliability

Disadvantages:

• High price (€1,900 - €30,650)
• Expensive maintenance

Recommended use:

• Motor sports
• Professional diving

Revolutionary. Accurate. Robust. TAG Heuer represents 160 years of watchmaking innovation. From Mikrograph to Caliber 11, the brand pushes the limits. Luxury connected watches? TAG Heuer did it in 2015. Carrera, Monaco, Autavia: timeless icons. For chrono pros and lovers of sports luxury.

7. Patek Philippe

www.patek.com

Swiss watchmaking excellence since 1839.Technical characteristics:

• High precision mechanical movements
• Advanced watch complications
• Precious metal cases (gold, platinum)
• Limited production: approximately 70,000 pieces/year

Benefits :

• Exceptional investment value
• Unrivaled craftsmanship
• Timeless design

Disadvantages:

• Exorbitant prices (€50,000 to several million)
• Very long waiting times

Recommended use:

• Fine watchmaking collection
• Asset transfer

Patek Philippe is the ultimate watchmaking. Legendary Swiss precision. Unique complications. Value that continues to increase. Not for everyone. For true connoisseurs. A legacy to pass on. The Rolls-Royce of watches.

8. Rolex

www.rolex.com

Swiss watchmaking excellence since 1905.

Technical characteristics:

• Mechanical movement with automatic winding
• Waterproof up to 100 meters
• Ultra-strong 904L steel housing
• Scratch-resistant sapphire crystal

Benefits :

• COSC certified chronometric precision
• Exceptional resale value
• Timeless iconic design

Disadvantages:

• High price: models from €5,000
• Sometimes long waiting times for certain models

Recommended use:

• Safe wealth investment
• Daily wear for high-end watch lovers

9. IWC

www.iwc.com

Swiss precision on the wrist.

Technical characteristics:

• Manufacture founded in 1868
• 150,000 watches produced per year
• Average price: 6,053 CHF
• Key collections: Pilot, Portuguese, Engineer

Benefits :

• Expertise in aviation and diving watches
• Recognized watchmaking know-how
• Timeless design

Disadvantages:

• High price
• Less known than some competitors

Recommended use:

• Pilots and aviation enthusiasts
• Demanding collectors

IWC. Swiss precision. Constant innovation. For those who aim high.

10. Porthole

www.hublot.com

Revolutionizes luxury watchmaking. Bold fusion of materials.

Technical characteristics:

• Cases made from innovative materials: ceramic, carbon, sapphire
• Unico manufacture movements
• Waterproof up to 100m
• Power reserve: 72h

Benefits :

• Distinctive, recognizable design
• Exclusive limited editions
• Prestigious partnerships (Ferrari, FIFA)

Disadvantages:

• High prices (€15,000 - €2M)
• Imposing size (42-45mm)

Recommended use:

• Passionate collectors
• Lovers of modern fine watchmaking

11. Panerai

www.panerai.com

The Italian diving watch that has become an icon of luxury. Technical characteristics:

• 44-47mm steel case
• In-house automatic movement
• Waterproofing 300m minimum
• Patented crown guard

Benefits :

• Distinctive recognizable design
• Unfailing robustness
• Exceptional readability

Disadvantages:

• Impressive size
• High price (8000€ minimum)

Recommended use:

• Professional diving
• Casual chic style

Panerai. Italian luxury watch. Military DNA. Iconic design. Cushion case. Sandwich dial. Powerful luminescence. Manufactured movement. Limited editions sought after. Cult status. For lovers of high-end sports watches.

12. Vacheron Constantin

www.vacheron-constantin.com

Watchmaking excellence since 1755.

Technical characteristics:

• In-house mechanical movements
• Advanced complications (tourbillon, perpetual calendar)
• Gold or platinum cases
• Exceptional hand finishes

Benefits :

• Unparalleled prestige
• High resale value
• Unique tailor-made pieces

Disadvantages:

• Exorbitant prices (€12,300 - €131,000+)
• Long waiting times

Recommended use:

• Investment collection
• High society events

13. Zenit

www.zenith-watches.com/fr_fr

Swiss watchmaking innovation since 1865.

Technical characteristics:

• El Primero movement: 36,000 vibrations/hour
• Chronometric precision: 1/10th second
• Power reserve: 50-60 hours
• Steel, titanium, gold or ceramic cases

Benefits :

• Legendary precision
• Elegant and timeless design
• Manufacturing know-how

Disadvantages:

• High price
• Expensive maintenance

Recommended use:

• Demanding collectors
• Lovers of fine mechanical watchmaking

14. Blancpain

www.blancpain.com/fr

Swiss watchmaking excellence since 1735.

Technical characteristics:

• Exclusive mechanical movements
• Power reserve up to 192 hours
• Waterproof up to 300 meters (Fifty Fathoms)
• Advanced watch complications

Benefits :

• Unrivaled craftsmanship
• Constant innovation
• Prestige and history

Disadvantages:

• High prices (> €10,000)
• Limited availability

Recommended use:

• Exceptional collection
• Professional diving (Fifty Fathoms)

Blancpain is the DNA of Swiss watchmaking. No quartz. Never. Tradition and innovation. Complex movements. Impeccable finishes. Legendary diving watches. Stratospheric prices. Guaranteed exclusivity. For connoisseurs and informed collectors only.

15. Chopard

www.chopard.com/fr-fr

Independent Swiss elegance since 1860.

Technical characteristics:

• Independent manufacturing
• In-house movements
• Noble materials: ethical gold, Lucent Steel™
• Iconic collections: Alpine Eagle, Happy Sport, LUC

Benefits :

• Exceptional watchmaking know-how
• Innovative design (moving diamonds)
• Sustainable commitment (100% ethical gold)

Disadvantages:

• High prices
• Lesser reputation than some competitors

Recommended use:

• Demanding collectors
• Lovers of independent fine watchmaking

Chopard is Swiss excellence without compromise. Constant innovation. Impeccable quality. For those who want to stand out. Not for followers. For true connoisseurs.

16. Girard-Perregaux

www.girard-perregaux.com/row_eur_fr/

Watchmaking excellence since 1791.

Technical characteristics:

• Swiss manufacturer in La Chaux-de-Fonds
• High frequency movements (36,000 A/h)
• Patented Tourbillon under Three Golden Bridges
• Innovative Constant Exhaust

Benefits :

• Exceptional precision
• Iconic design
• Craftsmanship

Disadvantages:

• High prices
• Limited availability

Recommended use:

• Fine watchmaking collection
• Heritage investment

17. Tudor

www.tudorwatch.com/en

Accessible luxury watchmaking.

Technical characteristics:

• Founded in 1926 by Hans Wilsdorf, creator of Rolex.
• Robust watches with reliable movements.
• Design inspired by Rolex models, but at an affordable price.
• Partner of the French Navy for diving watches.

Benefits :

• Excellent manufacturing quality.
• Solid reputation through military collaborations.
• Varied range, from divers to chronographs.

Disadvantages:

• Less notoriety than Rolex.
• Limited availability in some regions.

Recommended use:

• Ideal for diving enthusiasts.
• Perfect for elegant everyday use.

Tudor combines tradition and innovation. A wise choice for watch enthusiasts.

18. Breguet

www.breguet.com/fr

Watchmaking excellence since 1775. Legendary Swiss precision.

Technical characteristics:

• Patented tourbillon
• In-house mechanical movements
• Power reserve up to 80 hours
• 18-karat gold or platinum cases

Benefits :

• Unequaled historical prestige
• Exceptional craftsmanship
• Investment that increases in value

Disadvantages:

• Exorbitant prices (€20,000 to €500,000+)
• Expensive maintenance

Recommended use:

• Passionate collectors
• CEOs and influential figures

Breguet is the DNA of fine watchmaking. Constant innovation. Timeless design. Ultimate social status. Not for the faint of wallet. For those who want absolute excellence on the wrist.

19. A. Lange & Söhne

www.alange-soehne.com/eu-fr

German watchmaking excellence in action.

Technical characteristics:

• Manufacture in Glashütte since 1845
• In-house mechanical movements
• Patented Large Date
• Exceptional manual finishes

Benefits :

• Legendary precision
• Elegant and timeless design
• High resale value

Disadvantages:

• Exorbitant prices
• Limited availability

Recommended use:

• Fine watchmaking collection
• Heritage investment

20. Longines

www.longines.com/fr

The affordable luxury watch.

Features :

• Founded in 1832
• 1.208 billion CHF turnover
• 1.7 million watches produced per year
• Average price: 711 CHF

Benefits :

• Excellent value for money
• Elegant and timeless design
• Wide range of models

Inconvenience :

• Less prestigious than some ultra-luxury brands

Recommended use:

• First luxury watch
• Daily or occasional wear

Longines dominates the affordable high-end segment. Swiss quality. Reasonable price. Ideal for entering the world of luxury watchmaking without breaking the bank.

21. Piaget

www.piaget.com/fr-fr

Swiss elegance at its peak.

Technical characteristics:

• Ultra-thin mechanical movement (2mm thick)
• 18-karat gold case
• Waterproof up to 30m
• 44 hour power reserve

Benefits :

• Clean and refined design
• Exceptional chronometric precision
• Cutting-edge watchmaking know-how

Disadvantages:

• Exorbitant price (>20,000€)
• Expensive maintenance

Recommended use:

• Prestigious events
• Investment collection

22. Richard Mille

www.richardmille.com/fr

The watchmaking of the future, today.

Technical characteristics:

• Tonneau case made from high-tech materials (TPT carbon, grade 5 titanium)
• Ultralight movements resistant to extreme shocks
• Advanced complications (tourbillon, split-seconds chronograph)
• Limited production

Benefits :

• Unique futuristic design
• Unrivaled technical performance
• Ultimate Luxury Icon Status

Disadvantages:

• Exorbitant prices (>100,000€)
• Very limited availability

Recommended use:

• Collection of watchmaking art
• Affirmation of elite social status