Today, we are divided between Italy and Switzerland with Anonimo, an independent watch brand whose watches enjoy a unique character. On the program, robust, technical models with a polished aesthetic which are particularly aimed at enthusiasts looking for sober but distinctive pieces.

Let's dive together into the captivating world of the excellent Anonimo!

History of Anonimo, from Florence to Neuchâtel

For Anonimo, it all begins in Italy, in the beautiful city of Florencein 1997. By launching this brand, Federico Massacesiformer commercial partner of Salvatore Ferragamo, has a clear ambition in mind: to perpetuate the great Florentine watchmaking tradition while exploring new horizons. The brand therefore takes up residence in this city well known for its artisanal know-how, particularly in the work of precious metals and leather.

From its beginnings, Anonimo has been bold, displayed color and asserted its unique identity. Its watches are not just luxury itemsbut stand out as real professional toolsespecially for divers. It becomes a reference in this field, in particular members of the CNS (National diving cooperative).

It must be said that his creations are capable of going to depths of more than 1000 meters, which is no small feat. One model, the Professionale, even goes up to 2000 meters. The brand innovates, patents several inventions developed in collaboration with experts. Later, other divers were born, like the famous Militare.

In 2003, military engineer Dino Zei joins Anonimo and develops the Nautilo line.

2013 is a source of big changes for Anonimo since it is bought by a group of Swiss investors. This acquisition allows its watches to benefit from the prestigious label “ Swiss Made », while retaining their Italian DNA. This unique blend of technical innovation and aesthetic sensitivity marks a new era for Anonimo which strengthens its position in the international luxury sports watch market.

Discreet high-end

Since the very beginning, Anonimo has adopted a clear positioning: to offer high-end, robust and functional watches, without sacrificing elegant and timeless design. Unlike other brands that focus on ostentatiousness, Anonimo favors sober luxury intended for discerning connoisseurs rather than consumers of fashion products. This approach is also reflected in the name of the brand, “Anonimo”, which means “anonymous” in Italian, a nod to the idea that quality and know-how need no flashy advertising.

The brand is aimed at an audience looking for premium watches, without crossing the exorbitant price thresholds of certain ultra-luxury brands. This sport-chic positioning particularly appeals to enthusiasts who appreciate the functional aspect of the Anonimo as much as their refined aesthetic.

The quality of Swiss movements

Anonimo watches are all equipped with automatic movements Swiss products produced by the famous independent manufacturer Sellita. Among the calibers used, we find the SW200, renowned for its extreme precision and reliability.

In addition to standard movements, Anonimo has collaborated with Swiss watchmakers to develop modules specific products adapted to the needs of its collections, such as the DD2035M, a bi-compax chronograph module designed specifically for the brand by the Swiss manufacturer Dubois Dépraz. This close collaboration guarantees optimal performance and meets the demands of fans of technical watches, particularly in the field of diving or extreme sports.

The distinctive face of the Anonimo watch

The design of the brand's creations reflects its Italian heritage and its taste for contemporary innovation. They are distinguished by their cushion-shaped case topped with a round bezel.

We also recognize these watches by the small triangle “A”, brand logo found in various places depending on the model (crown, 12 o’clock, second hand, etc.). The triangle reigns supreme since the indexes or numerals reproduce this shape by being placed at 12, 4 and 8 o'clock only. This gives a perfectly readable, sober and harmonious dial!

The use of noble materials

Anonimo is a pioneer in the use of bronze on diving watches. This alloy provides a unique patina that evolves over time, it offers a different vintage character to each piece. Besides bronze, she also uses classic stainless steel.

Concerning the bracelets, these are handmade in Italy and are available in calfskin, nubuck, rubber, or stainless steel. This variety of textures and colors allows you to adapt to every preference!

The Anonimo collections

Anonimo offers 3 collections main ones, each embodying a distinct facet of its watchmaking identity…

• Military is recognizable by its crown positioned at 12 o'clock. This model, inspired by traditional military watches, displays an appearance that is both powerful and elegant. Initially intended for professional use, this collection offers particularly resistant pieces. It incorporates a classic three-hand model with date indicator at 6 or 9 o'clock, and a chronograph with central seconds, 30-minute counter at 9 o'clock and small seconds at 3 o'clock.
• Nautilo is aimed at diving enthusiasts with watches waterproof up to 200 meters, a crown positioned at 4 o'clock for optimal comfort, and a unidirectional bezel for safe immersion. All in a sporty and neat style allowing them to be worn both underwater and on dry land.
• Epurato offers casual, timeless and urban timepieces with sober and refined lines. All this while keeping the robust silhouette specific to all Anonimo watches. Less expert than the others, so to speak, this mixed collection is designed for everyday life and special occasions.

Between Italian chic and Swiss precision, Anonimo designs unique watches for field experts and contemporary dandies looking for originality and high quality.