It’s official, high quality is no longer just reserved for a certain elite. The Swiss brand Blackout Concept offers a new watchmaking open to all. On the program, designs that go off the beaten track, well-established know-how and a concept of accessible luxury.
Who is behind this Swiss brand? What are the techniques of its artisans? How does she market a forged carbon tourbillon watch assembled in Switzerland? has less than 3000€? We tell you everything in this article.
Blackout Concept was launched in 2007 in Geneva, by Fabrice Letellier. It then presents itself as the first brand specializing in PVD or DLC treatment which makes it possible to customize luxury watches and give them this unique “black” appearance, hence its name.
Success comes quickly; Blackout Concept is distributed by Colette where prestigious clients such as Karl Lagerfeld or even Kanye West purchase customized parts.
New change in 2022, and not the least since the management of Blackout Concept passes into the hands of two childhood friends: Tymothy Plubeauseasoned entrepreneur and loyal customer of the brand, and Etienne Rousseaux, specialist in commercial management. By taking over the house, the duo decided to go even further in its development. Customer service, watchmakers, after-sales service and the catalog are completely transformed. The idea is to create a coherent catalog, with pieces with very high perceived values for amounts accessible to all collectors. New models are introduced, including the Eternal range which is the first to offer a Swiss Made model.
Blackout Concept is a house that speaks to everyone. It targets a wide range of watch enthusiasts: from enthusiasts and collectors to young enthusiasts, including connoisseurs and initiates.
His values? A job well done by passionate experts, unfailing transparency, and a customer-centric approach
Now let's move on to the know-how.
Making tourbillons more reliable, which involves improving the precision and durability of this complex and hypnotic mechanism, has become one of Blackout Concept's main expertise. Thanks to a method developed by its watchmakers, of which we will provide some details below in this article, the brand now achieves very low return rates on its tourbillons.
“The devil is in the details. » they say. After testing thousands of Asian tourbillons, the brand realizes that, despite the basic quality of the movement being quite good, there are still small, very annoying defects. Details therefore, but which can create numerous technical problems at the mechanism level.
Thus, to avoid the risk of malfunction, the movements received by the brand in its Geneva workshops are completely transformed, or at least subjected to a large battery of tests and modifications before being comfortably housed in their case. Among them, Witschi tests, power reserve control, multi-stage cyclotests, binocular analysis of the movement, changes of parts and screws, etc.
Once all of this is completed, and the movement is fitted with the certainty that it is as perfect as possible, a dust check is carried out on the case. The watch is finally ready for delivery.
An almost obstacle course, but one that allows Blackout Concept to offer such reliable and precise movements, at an unbeatable price.
After know-how, accessibility, another strong point of the brand. The XP1 Tourbillon is a perfect example since this luxury timepiece allows all enthusiasts to rub shoulders with the highest watchmaking circles.
This new masterpiece Blackout Concept makes the inaccessible possible. How ? By offering a hybrid model combining the know-how and expertise of the brand's Swiss watchmakers with the reliability and lower cost of Asian parts. Parts which have therefore undergone the tests that we were telling you about.
In addition to this flying tourbillon, the rest of the watch is also extremely interesting and innovative. It is indeed equipped with a barrel-shaped case in luminescent forged carbon. A feat made possible thanks to the use of luminova powder mixed with forged carbon during design, which allows it to light up in the dark. The effect is striking and the overall look very avant-garde.
As a bonus, the XP1 Tourbillon is equipped with a “Quick release” attachment system which makes it easier to change the strap among the six colors currently offered by the brand.
Blackout Concept doesn't just follow trends; she creates her own codes. Through its unique craftsmanship, meticulous application and commitment to innovation, it offers the highest quality pieces that are unlike any other.
Tym and Etienne wish to offer on the market an alternative between the creations of large Swiss houses, very beautiful but expensive, and Asian models, more accessible but whose reliability is not always assured.
For those looking for the pleasure of wearing high-end timepieces without breaking the bank, Blackout Concept presents itself as an affordable and premium option. It redefines luxury watchmaking, one watch at a time, with an emphasis on an authentic creative approach and a desire to offer something different.
Don’t hesitate to discover the other collections and let yourself be seduced by the audacity and elegance of Blackout Concept.
In addition to its products, the brand relies on the youth and passion of its teams who create a warm and caring sales atmosphere in store. An additional difference with the more traditional and strict atmosphere of luxury brands.
Whether the customer is a young person looking for a first timepiece for their collection, or a more seasoned enthusiast, both will be welcomed in the same way, with the same energy and the desire to provide the best advice.
To discover on our eshop.
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