For the launch campaign, Thomas Traversa, storm chaser and windsurfer PWA world champion, challenged himself to ride the highest waves in Europe, those found in Nazaré in Portugal. The particular topological formation of this place causes the appearance of gigantic rogue waves, feared even by the most talented surfers. Traversa also had to try several times before accomplishing this feat, after several falls and breakages of equipment. Finally, his Concordia Automatic Nazaré on his wrist, Thomas Traversa ended up conquering the raging waves of the Portuguese coast.