On the occasion of its 70th anniversary, the Corum watch brand begins a daring strategic turn with a return to the Swiss roots. Haso Mehmedovic, a former watchmaker who has become sales director, takes the lead in the company with a Buy-Out management with Renaissance.
This April 30, 2025, Corum announces a decisive change of course. The emblematic manufacture of Chaux-de-Fonds returns to the Swiss fold, managed by Haso Mehmedovic and a group of Swiss investors from luxury and finance environments. This takeover, made in a spirit of respectful continuity with Citychamp Watch & Jewellery Group (owner since 2013), marks a new start placed under the sign of independence and foundation found.
The course of Haso Mehmedovic perfectly embodies this renewal. Having entered Corum in 2011 as a simple watchmaker after a CFC at the Cifom du Locle, he climbed all the ladder, to the house today. This rare trajectory in the Swiss watch industry gives its takeover an undeniable legitimacy.
The new management intends to refocus Corum on its fundamentals. Several historical collections will be at the heart of the product strategy:
This return to icons aims to reconnect corum with its original DNA: creative audacity and watchmaking innovation.
Rather than rushing a brutal change, the management team opts for a short -term consolidation strategy. The objective is clear: stabilize (currently 300 international retailers), guarantee reliable after-sales service, and Prepare an ambitious revival in mid-2016.
"We are going to put bold creation at the heart of the project," announces Mehmedovic. A strong promise that resonates in an industry sometimes frozen in its traditions.
Corum has a new compact board of directors, anchored in Swiss values ββand turned to the future. If Citychamp's support in the transition has been hailed, the message is clear: Corum now intends to trace its route aloneguided by those who know it intimately.
By taking control over his destiny, Corum hopes to reconnect with his exceptional reputation in the world of independent watches. In a market saturated with repetitions and reΓ©ditions, this initiative embodies hope: that of a Swiss watchmaking capable of reinventing itself without denying itself.
For enthusiasts and collectors, 2025 and 2026 promise to be as pivotal years where it will be necessary to scrutinize the movements-literally and figuratively-of this house which may have never been so alive.
Training watchmaker, he joined Corum in 2011. Today CEO, he embodies a rare internal ascent and in -depth knowledge of the brand.
Yes, headquarters and all industrial activities remain in La Chaux-de-Fonds, the brand's historic cradle.
Citychamp withdraws from corum but retains other Swiss brands like Eterna. The transition agreement was cooperative and ordered.
Golden Bridge, Bubble, Admiral, Watch corner⦠All iconic models are at the center of the 2025-2026 strategy.
2025 will be a year of preparation and strengthening. The global revival is scheduled for mid-2026.
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