What if AI revolutionized the world of luxury watches? The question is indeed worth asking. Have we already entered a new era in watchmaking with the advent of artificial intelligence and creation assistance tools like Dall E or Midjourney? Tools that allow everyone to create and dream of 100% personalized creations that perfectly meet their expectations.

Which watch brand will be the first to allow its customers to create their own future model using these tools? The future may tell us in the coming months... But in the meantime, in the world of luxury watches, these incredible tools leave the possibility of dreaming of new models, new variations but also of superb reissues that we would like to have on our wrists.

Today we invite you to discover through this article Some luxury watches created via artificial intelligence (Midjourney) which could leave lovers of fine watchmaking dreaming, starting with a rather attractive vintage Rolex.

Connoisseurs will of course quickly spot surprising elements such as the double crown of the Geneva brand on the dial, artificial intelligence quickly shows its limits, especially let's admit it when the prompt allowing the image to be generated is not necessarily yet very advanced...

"Anomalies" are indeed found on each model in this selection, but do not take away the realism and interest that some lovers of vintage-looking watches might have...

Are these tools already being used by some luxury watch brands to generate ideas for reissues and create new prototypes? Artificial intelligence is gradually becoming established in many areas and there is no doubt that the major watch brands will be able to make good use of these new tools in one way or another.