Massena LAB is a unique watchmaking company, combining traditional know-how and an innovative spirit. This extraordinary factory offers exceptional watches designed in collaboration with talented craftsmen and recognized brands.
In this article, we invite you to discover behind the scenes of this company like no other and its unique creations that appeal to collectors and watch enthusiasts.
Behind Massena LAB is William Massena, a French entrepreneur and collector who followed an atypical path to arrive in the world of watchmaking.
Having understood his passion for fine watches very early on, he gained solid experience working with big names in the watch industry, while at the same time developing his activities as a collector and investor.
With Massena LAB, William Massena wishes to share his vision of watchmaking, made up of high standards, a constant search for innovation and respect for traditions. The company thus stands out for its desire to offer audacious and elegant watches, designed in collaboration with partners who share the same values.
One of the particularities of Massena LAB lies in the way it designs its watches. Rather than making everything in-house, the company chooses to partner with craftsmen and recognized brands to give birth to unique and attractive creations.
This collaborative approach allows Massena LAB to benefit from the best of both worlds: on the one hand, the know-how and technical mastery of watchmaking artisans; on the other, the innovative spirit and modern vision of William Massena.
Thus, each watch resulting from this collaboration is the result of a real synergy between the skills and ideas of each. The result ? Watches with a neat design and remarkable performance, which delight both demanding collectors and watch lovers in search of novelty.
Massena LAB only associates with partners who share its passion for watchmaking and its demand for quality. Among them, we find prestigious brands such as Habring², Czapek or even MB&F, as well as independent craftsmen with multiple talents.
These collaborations give birth to extraordinary watches, successfully combining elegance, originality and performance. Each model is produced in a limited series, thus ensuring their rarity and exclusive character.
The diversity of the partnerships forged by Massena LAB is also found in the different collections offered by the company. Each series of watches reflects the personality and unique know-how of its designers, offering a wide choice of models to satisfy all tastes.
The Tinta collection was born from the collaboration between Massena LAB and Austrian master watchmaker Richard Habring. Together, they imagined a series of watches with a sleek and elegant design, using the classic codes of watchmaking while adding a touch of originality.
The particularity of these watches lies in particular in their grand feu enamel dial, hand-made by a specialized craftsman. This technique makes it possible to obtain dials with deep and luminous colors, which give Tinta watches an undeniable charm.
In collaboration with the brand UNDONE, which specializes in the personalization of watches, Massena LAB has created an original collection that harmoniously combines watchmaking tradition and a contemporary spirit.
UNDONE x Massena LAB watches are thus distinguished by their audacious design and innovative materials, without denying the fundamentals of watchmaking.
Each model is fully customizable, offering enthusiasts the possibility of creating a unique watch in their image. With this collection, Massena LAB confirms its desire to offer watches that go off the beaten track and combine style and performance.
Since its creation, Massena LAB has won over a demanding and passionate public, thanks to its original creations and the irreproachable quality of its watches. Models produced in limited series are particularly prized by collectors, who appreciate their rarity and exclusive character.
On the other hand, the innovative and daring spirit of Massena LAB also attracts watchmaking enthusiasts looking for novelty and difference. Indeed, with its various collections and collaborations, the company offers an interesting alternative to traditional brands, while remaining rooted in respect for watchmaking know-how.
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