In a world where the primary function of the clock is everywhere, on our phones, our computers, and even our cars, the need for a watch to simply know the time seems less and less necessary.
So why do so many people continue to invest in a high-quality, often expensive and complex timepiece when a simpler watch or smartphone would be enough to tell the time?
The Swiss Made Watch Magazine sheds some light on this subject which often comes up!
What is a luxury watch?
Be aware that the definition of a luxury watch is relatively subjective and can vary depending on one’s perspective. For example, some believe that a watch whose price exceeds the 1000€ can be described as luxurious, regardless of the brand. Others, more demanding, think that only a watch from a prestigious watchmaking house deserves this qualifier.
However, there is one common point on which everyone agrees: a luxury watch is an exceptional piece that stands out for its high level of finishA refined design and one mechanical precision certain.
Watch companies like Pequignet, Rolex, Audemars Piguet, Longines, Perrelet and Baume et Mercier are generally associated with luxury. This is not only due to their rich history, but also to the meticulous craftsmanship that they infuse into each of their creations.
Moreover, you will notice that many of them are Swiss houses which offer, quite naturally, swiss watches. To learn more about them, consider reading our article “By the way, what is a Swiss watch? “.
But beyond the brand, a luxury watch is distinguished by its rarity, its know-how and the quality of the materials used: gold, platinum, high quality steel or even encrusted diamonds are good options. indicators.
The advantages of owning a luxury watch
Owning a luxury watch goes way beyond just telling the time. This object has a statutory characterjust like a high-end car, designer clothes or prestigious leather goods. Wearing a luxury watch is an outward sign of refinement and success. It is an accessory that often catches the eye and arouses admiration.
But beyond the aesthetic and symbolic aspect, many enthusiasts find a real personal pleasure. For some, the watch is a work of mechanical art. The complex engineering and precision of the internal movements fascinate watch enthusiasts who see it as a form of technical accomplishment. In addition, these timepieces designed to last are often passed down from generation to generation, which adds a sentimental and heritage dimension to them.
On the other hand, luxury watches are sometimes also perceived as investments. Some watches sometimes increase in value over time, particularly rare or limited edition models. This is a point which can make the acquisition even more attractive in the eyes of a certain public.
For what occasion should you treat yourself to a luxury watch?
The purchase of a luxury watch is often associated with a significant event. Indeed, many see this object as a way to mark a milestone of their lives.
Getting married, celebrating the birth of a child, an engagement or a significant anniversary (such as turning 30 or 40) are all occasions in which giving or treating yourself to a luxury watch seems appropriate. It is a symbolic gift which, each time you wear it on your wrist, will remind you of this unique moment.
Some people also choose to treat themselves to a luxury watch as a symbol of personal accomplishment, to highlight professional success or achieve a life goal. Others, finally, are simply driven by a passion for beautiful objects and a love of a job well done. For them, the simple fact of owning a luxury watch, feeling the quality of its manufacturing and admiring its beauty, is enough to justify its acquisition.
Choosing a luxury watch is therefore an act that goes far beyond the primary functionality of a timepiece. It is a statement of one’s style, an expression of oneself and, sometimes also, a symbol of social success. Whether to celebrate an important stage in one’s life, mark a particular event, or simply for the pleasure of owning an exceptional timepiece, there are many reasons to turn to a luxury watch. It’s up to everyone, therefore, to determine their own!
