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Did you know? Mainly known for its French sports equipment, Le Coq Sportif has recently entered the league of watch brands. Its timepieces remain faithful to the brand’s DNA by highlighting national know-how and flying the colors of France high.
Today, we invite you to rediscover this great equipment manufacturer in another light, by looking back on its history and lifting the veil on its watches with a sporty-chic spirit.
Le Coq Sportif: from sporting roots to watchmaking
The Le Coq Sportif adventure begins in 1882 has Romilly-sur-Seinea small French town located in Aube. The brand is founded by Émile Camusetan artisan passionate about sport and fashion.
Its initial objective was to make functional clothing for local athletes, and the brand quickly established itself in the world of professional sport, equipping football, cycling and even tennis teams.
Much later, Le Coq Sportif decided to diversify and develop its own line of watches. To help him in this new stage, a big name in watchmaking is none other than Mathieu Herbelin, grandson of the founder of the eponymous house. It must be said that the two entities share the same values: elegance, quality and French know-how. In November 2023, the very first collection of Le Coq Sportif watches, called Coq d’Or, will be launched with two distinctive models.
One year later, the brand’s watch catalog has expanded significantly. It is positioned in the segment of accessible and modern watches, mainly targeting young active people and sports enthusiasts. The prices are very affordable without sacrificing quality.
Le Coq Sportif watch: when sport and fashion merge on the wrist
For each timepiece, the design is inspired by the brand’s sporting heritage. On the dials, we obviously find the emblematic stylized rooster, often accompanied by the colors of the blue, white and red flag. This graphic signature allows the watches to be part of a strong identity, both recognizable and contemporary.
The lines are at the same time refined and functional. The numbers are clearly legible, with contrasting hands that make it easy to read quickly – a nod to sports use. Some dials focus only on the time and datewhen others add a function chronograph or of a second time zone GMT. We also note water resistance to 100 meters for some models which can therefore be worn during aquatic activities.
The Le Coq Sportif watch is also distinguished by the choice of materials. The housing in stainless steelcombined with matte or brushed finishes, offers a robust and timeless look, while remaining versatile. For its part, the casing recycled plastic Ocean Tide is perfect for more intense activities and demonstrates the brand’s desire to invest in more sustainable resources.
Finally, when it comes to size, these tocantes play on volumes and are aimed at the greatest number of people with cases ranging from 32 mm to 42 mm. They alternate between discreet monochrome tones and the colors of France for those looking for more originality.
Bracelets between comfort and elegance
As for bracelets, Le Coq Sportif offers several options to accompany its watches; options that reflect the diversity of styles and uses. Most are in rubber or in nylontwo favorite materials for athletes since they are comfortable and resistant to perspiration. Some other pieces are accompanied by a bracelet in stainless steel which offers a slightly dressier look.
Quartz at the heart of Le Coq Sportif watches
Le Coq Sportif watches mainly use quartz movements produced by the Japanese manufacturer. Miyota which we know for its efficient and reliable mechanisms. This choice is in line with the positioning of the brand which aims for great accessibility and prefers to invest in design quality, robustness and refined design.
The particularity of Le Coq Sportif watches
What makes Le Coq Sportif watches special is their ability to fuse sporting codes with urban fashion elements. They are not simply instruments for measuring time, but fashion accessories that tell a story – that of a French brand whose roots are deeply rooted in sport and innovation. Each model exudes authenticity, being both functional and aesthetically pleasing.
These are watches suitable for sports fans who want to keep an element of their passion on their wrist, even off the field. They also make an excellent choice for those looking for a timepiece combining quality construction, iconic design, and comfort.
An everyday watch that can be worn both in the field and in town
Le Coq Sportif has made an original entry into the watchmaking sector with models that perfectly reflect the soul of the brand: sporty, accessible and authentic. By combining reliable movement with relaxed French style, it offers pieces that adapt equally well to an active lifestyle and an urban environment. These are accessories that promote performance and elegance without artifice.
So why not let yourself be tempted and proudly wear a cockerel on your wrist?
