Rewrite this title ArtyA unveils the Purity Wavy Stairway to Heaven


During Geneva Watch Days 2024, ArtyA presented its latest model, the Purity “Stairway to Heaven” HMS Wavy, a watch that stands out for its technical minimalism and design inspired by nature. This piece, produced in a limited series of 99 pieces, highlights the expertise of the Swiss brand in working with sapphire crystal and sophisticated watch movements.

Purity “Stairway to Heaven”: A tribute to transparency

The Purity Wavy gives pride of place to transparency and lightness, two central characteristics of the ArtyA brand. Equipped with a sapphire crystal case 40 mm in diameter and 13 mm thick, this watch reveals without restraint the beauty of its mechanical movement. The choice of sapphire is not new at ArtyA, but this model takes the exploration of the play of light and reflections on this extremely resistant material even further. The sapphire glass, the third hardest material after diamond, allows you to appreciate the details of the mechanics while ensuring exemplary solidity.

Artya Purity Watch

A reinvented movement

At the heart of the Purity Wavy, the “Time Only” movement developed by ArtyA offers a bold and refined architecture. The name “Stairway to Heaven” is not chosen at random: the escapement is literally suspended in the void, creating a striking visual effect, as if time itself was floating. This movement beats at 4 Hz (28,800 vibrations/hour) and has a power reserve of 72 hours, ensured by two redesigned barrels to provide stable and constant energy.

The movement’s bridges, with their angular and arched shapes, were worked by hand, adding a touch of extreme skeletonization. This design not only enhances the mechanics, but it also creates a real visual spectacle through the suspended components.

Wavy Design: A wave in perpetual motion

The design of the case, by Jérémie Arpa, son of founder Yvan Arpa, is inspired by the movement of waves, with organic and fluid curves that evoke the sea. Each curve of the Wavy case is carefully sculpted to suggest a constant flow, reminiscent of the perpetual movement of waves. This play of lines and light, accentuated by the curved surface of the sapphire crystal, gives this watch a dimension that is both technical and artistic.

Increased readability

Despite its airy aesthetic, the Purity Wavy does not forget functionality. Its hour circle, engraved inside the upper glass, ensures optimal readability without obstructing the view of the movement. The sword hands, brushed and diamond-cut, cut through the space with elegance, while the large seconds hand in the center adds dynamism to the whole.

Produced in a limited edition of 99 pieces, the Purity Wavy is aimed at enlightened enthusiasts of fine watchmaking and contemporary design. Its selling price is around CHF 44,900, a sum which reflects not only the meticulous and innovative work of the brand, but also its commitment to creating unique pieces, where the boundary between art and watchmaking becomes blurred.

In short, the Purity “Stairway to Heaven” HMS Wavy embodies the very essence of ArtyA’s creativity: a perfect fusion between transparency, technique and inspired design. If we can criticize this watch for a certain complexity in its aesthetics, or even an impression of fragility inherent to the intensive use of sapphire, it nonetheless remains a mechanical work of art, where every detail has been thought out to capture the light and the eye of connoisseurs.

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