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Saturday October 11, 2025the third edition of the We Love Watches show opened its doors under the magnificent glass roof of La Samaritaine, in Paris. Organized by Swiss Made Watch, the event once again attracted enthusiasts and curious people, eager to discover the latest watchmaking developments in a relaxed and friendly atmosphere.
Swiss Made Watch Magazine gives you the debrief of the event!
Delving into the heart of watchmaking
From 10:30 a.m., visitors were able to explore the aisles and discover the more than 80 watch brands present on site: from large established houses such as Lip, Citizen, Orient or Baume et Mercier, to independent micro-brands which do not hesitate to shake up the codes with daring models, such as Serica, Laventure or even Baltic.
The absence of barriers between exhibitors and the public allowed for natural exchanges, and everyone was able to ask questions, handle the watches and discuss directly with the brands. This proximity (typical of the We Love Watches show) made the experience enriching, especially for those who wanted to understand the technical subtleties or simply share their passion for watches.
Watches that get people talking
During We Love Watches, several exclusive timepieces were presented, notably on the stand of Lab Swiss Made Watch ! Visitors were able to discover various limited edition watches produced in collaboration with Swiss Made Watch.
These exceptional pieces signed MeisterSinger, Vulcan, Nivada Grenchen, Lip or even Bristol amazed visitors with their unique aesthetic approach mixing different materials such as fossilized coral, carbon, yellow gold, etc.
A watch Formex carried out in 10 copies and specially designed for the third edition of the Parisian watch fair was even presented! But that’s not all… Many other surprises were also revealed to visitors, such as new prototypes or collector’s items which sparked wonder and discussions throughout the two sessions.
A friendly and festive atmosphere
The atmosphere in the living room oscillated between curiosity and the pleasure of meeting again. The day ticket allowed you to take a peaceful break around petit fours and soft drinks, while the evening ticket offered a more intimate moment, with its glass of champagne and its goodies offered.
THE more than 1,000 enthusiasts were able to discuss their favorites, the technical details of certain models, but also watchmaking anecdotes, all this in a warm and bright setting which made the experience very pleasant!
Significant encounters
Beyond the watches themselves, We Love Watches is also a meeting place. Between collectors, enthusiasts, watch design enthusiasts and brand representatives, there was no shortage of discussions.
The event allows you to see, touch and understand watches other than behind a screen or a window. It is precisely this mixture of proximity, curiosity and passion that makes this Parisian watch fair so special!
The 2025 edition of We Love Watches confirmed its place as unmissable event for all watch loversfrom the curious neophyte to the seasoned collector! With a fluid organization, a varied selection of brands and a relaxed but lively atmosphere, the event was able to seduce and enthuse an ever-widening audience.
The promise is simple: come back next year to discover even more models, meet new people and share our watchmaking passion again!
