Urwerk


  • Success Confirmed for Geneva Watch Days 2022

    Success Confirmed for Geneva Watch Days 2022

    The 3rd edition of the Geneva Watch Days, which took place from August 29 to September 1, 2022, confirmed the constant growth of the event. More exhibitors, more visitors, greater involvement of the authorities, the success is undeniable and the Geneva Watch Days have become the unmissable event of the new school year. As a…

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  • The top 12 watches that have caught my attention at the 2022 Geneva Watch Days

    The top 12 watches that have caught my attention at the 2022 Geneva Watch Days

    The communication strategy of the majority of brands now favors the continuous presentation of new products throughout the year, the objective being to permanently occupy the media space. The Geneva Watch Days are one of those privileged moments to unveil new pieces, but it is far from being the only one. This is why the…

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  • Interview with Arnaud Pézeron, founder of SYE [Start Your Engine]

    Interview with Arnaud Pézeron, founder of SYE [Start Your Engine]

    Swiss Made Watch offers a section called “Interview with” which provides an update on the activities of a player in the watch market. After François Moreau, the CEO and founder of RESERVOIR Watch, Nicolas Boutherin, the co-founder and artistic director of the Klokers brand, Yohan Bizy, the Managing Director France of Frédérique Constant, Vincent Coquet,…

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