News
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Rewrite this title The Artisanal Watch – Unique Know-how
Key Ideas to Remember French artisanal watchmaking embodies know-how that is unique in the world. Luxury watches are masterpieces of craftsmanship and high technology. Discover the manufacturing secrets and the noble materials used in prestigious watchmaking. Learn to recognize the most sophisticated watch complications. Explore the art of personalization in the great French watchmaking houses.…
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Rewrite this title How to clean your watch effectively?
A simple beautiful object for some and an essential accessory for others, the watch today occupies a special place in our daily lives. Whether you wear a modern watch or have found a vintage model at a flea market, it is essential to take care of it. Wearing a watch is good, but wearing a…
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Rewrite this title MB&F celebrates 20 years of watchmaking creativity with two Longhorn limited editions
To mark his 20th anniversarythe Swiss watchmaker MB&F unveils two new limited editions: the LM Perpetual Longhorn and the LM Sequential Flyback Longhorn. These exceptional creations, produced at only 20 copies eachembody the innovative spirit and artistic audacity that have shaped the identity of MB&F since its founding in 2005. A tribute to the beginnings…
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Rewrite this title Rolex nicknames – Montres Passion
Ah, Rolex. These watches that make collectors dream, frustrate bankers and fuel discussions among enlightened amateurs… or rednecks in search of recognition. Because yes, if Rolex embodies Swiss precision and mechanical refinement, it is also the subject of a curious phenomenon: nicknames. Whether it is a sincere tribute or a watchmaking running gag, these nicknames…
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Rewrite this title The Swiss luxury Armand Nicolet watch
Key takeaways: Discover the watchmaking heritage of Armand Nicolet, anchored in Swiss tradition Explore the distinctive features and craftsmanship of these luxury watches Learn more about the noble materials and mechanical complications used Discover the timeless design and know-how that make the brand excellent Understand the benefits of investing in an Armand Nicolet watch The…
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Rewrite this title The excellence of Andreas Strehler watches
Key takeaways Andreas Strehler, a world-renowned Swiss watchmaker Its luxury watches combine technical excellence and timeless elegance Exceptional watchmaking innovations and complications Handcrafted craftsmanship of rare quality Exceptional watchmaking know-how recognized internationally The watchmaking legacy of Andreas Strehler: A story of innovation Andreas Strehler loved watchmaking from a young age. His first years in watchmaking…
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Rewrite this title Complete guide to choosing wisely
Key takeaways Discover the evolution of Apple Watches since their first generation Understand the key innovations and technological advancements of each series Explore the essential features of iOS smartwatches Learn how to choose the right size, material and connectivity for your needs Compare Apple Watches to other smartwatches on the market The evolution of Apple…
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Rewrite this title Arnold & Son Perpetual Moon 41.5 Year of the Snake
To celebrate the arrival of the year of the Wood Snake according to the Chinese calendar, the watchmaker Arnold & Son unveils an exceptional creation: the Perpetual Moon 41.5 “Year of the Snake”. Limited to only 8 piecesthis red gold watch combines artisanal know-how, refined design and an exceptionally precise lunar complication. A true masterpiece…
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Rewrite this title A price increase that makes one cringe!
The 4% price increase is not just a number. It’s a statement. Rolex shows its iconic status in the world of luxury watches. It pushes the limits of exclusivity and prestige. Key takeaways Average Rolex price increase: 4% Most impacted models: Daytona, Submariner, GMT-Master II Strengthening the luxury brand image Increased exclusivity strategy Significant impact…
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Rewrite this title 5 watches inspired by the Bauhaus style
The Bauhaus, a German movement born at the beginning of the 20th century, revolutionized aesthetics by advocating functionality and simplicity. The undisputed master of modern minimalism, he has influenced many fields, notably watchmaking. For watch lovers, owning a piece inspired by this style means embracing a philosophy where “form follows function”. Without further ado, here…
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Rewrite this title Perrelet Turbine Snake: limited edition dedicated to the year of the Wood Snake
To celebrate Chinese New Year 2025, Perrelet unveils an exceptional creation: the Turbine Snakea limited edition watch for only 88 copies. Inspired by the year of the Wood Snake, this unique piece combines bold design, cultural symbolism and watchmaking expertise. A bold and symbolic design There Turbine Snake immediately catches the eye thanks to its…
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Rewrite this title Longines Ultra-Chron Carbon: high frequency and carbon
The watchmaking house Longines continues to dazzle with the launch of its all-new Ultra-Chron Carbona watch that embodies both the heritage of high frequency and innovative materials. This daring piece revisits the iconic Ultra-Chron from 1968 while integrating the latest technological advances. A carbon case: a first for Longines L’Ultra-Chron Carbon marks an important milestone…
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Rewrite this title Watches for Beginner vs. Advanced Collectors
Key points to remember: Discover the essential types of watch movements for collectors Get acquainted with the historic brands that shape the watch industry Learn how to assess the authenticity and value of a collectible watch Understand investment strategies suited to your level of expertise Explore current watch collection market trends The fundamentals of watch…
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Rewrite this title AP Coverage enters run-off
A few days ago I received the following message: You were among the first customers to benefit from our AP Coverage service, which protects your watch for two years from the date of purchase, against burglary or theft, as well as against functional damage. Thank you for placing your trust in us. We are committed…
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Rewrite this title Very happy new year 2025! Please note, this article contains elements written by artificial intelligence.
Every year I make promises and I realize that I find it more and more difficult to keep them. So, for 2025, I promise to no longer make unnecessary promises. My main constraint remains time and unfortunately I cannot devote as much time as I would like to writing articles, which remains my favorite occupation.…
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Rewrite this title James Bond (Omega Seamaster) vs Batman (Seiko 5 Sports)
Main conclusions: Watches Omega Seamaster And Seiko 5 Sports have become symbols of the characters of James Bond And Batman respectively. These timepieces influenced the watch trends and the product placement in blockbusters. The Omega Seamaster and the Seiko 5 Sports possess unique technical and aesthetic characteristics linked to their cinema heroes. The quality-price ratio…
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Rewrite this title The Alfred Dunhill watch
Key takeaways Alfred Dunhill, a renowned watchmaking house with British know-how Watches combining aesthetic refinement and cutting-edge technicality A heritage of watchmaking excellence constantly renewed Luxury accessories emblematic of the British lifestyle Investments of choice for lovers of prestigious watches The watchmaking heritage of Alfred Dunhill The Alfred Dunhill brand is deeply linked to British…
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Rewrite this title how to choose your clock?
The wall clock is an essential element of interior decoration. In addition to its practical role, it helps structure a space and reinforce its character. Whether for a living room, a kitchen or a bedroom, choosing the right clock can allow you to transform the atmosphere of a room. So follow these few tips to…
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Rewrite this title Citizen Eco-Drive vs Seiko Solar
Key takeaways: THE solar watches Citizen Eco-Drive And Seiko Solar represent a major advance in ecological watchmaking. These technologies allow autonomy energy without a rechargeable battery, thus reducing environmental impact. Citizen and Seiko offer elegant designs and diverse collections to satisfy all tastes. Comparing the two systems highlights their respective strengths in terms of performance,…
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Rewrite this title recipe for a watchmaking success story
In the watchmaking jungle, some names stand out more than others. Among these rare birds, Ice Watch has managed to impose its unique style, its accessible models and its resolutely modern vision of design on a very wide audience. Innovate, dare; this is the mantra of this company brimming with confidence, enthusiasm and creativity. But…
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Rewrite this title Omega Speedmaster Pilot: a modern homage to aviation and space
The watchmaking house Omega unveils its new creation, the Speedmaster Pilota watch that pays homage to the brand’s rich history in air and space. This contemporary model, anchored in the heritage of the very first Speedmaster from 1957, is aimed at aeronautics and watchmaking enthusiasts with an elegant design and innovative technical features. A design…