Which Watches Hold Their Value?

Key Takeaways

Not every watch appreciates in value over time. Some brands hold their value, and some even increase, due to their quality, demand, and reputation. Top brands that maintain their value include Rolex, Patek Philippe, and Audemars Piguet. Factors contributing to a watch’s value retention include its condition, rarity, and desirability among collectors.

Which Brands Hold Their Value?


A brand synonymous with luxury and prestige, Rolex watches are known to hold their value exceptionally well. Their iconic models such as the Submariner, Daytona, and GMT Master II are particularly sought after in the pre-owned market, often appreciating in value over time.

Patek Philippe

Patek Philippe is another brand that’s excellent at retaining value. Renowned for their exquisite craftsmanship and timeless designs, Patek Philippe watches, especially limited editions and rare models, can fetch high prices on the pre-owned market.

Audemars Piguet

Audemars Piguet is a brand that consistently holds its value, with some models even increasing in value. The brand’s Royal Oak and Royal Oak Offshore models are particularly popular and highly sought after.

Factors That Affect a Watch’s Value Retention


A watch’s condition significantly impacts its resale value. Watches in excellent condition, without significant scratches, dents, or defects, will retain their value much better than those with visible damage.


Rare watches, particularly those that are part of a limited series or discontinued models, often hold their value well. The scarcity of these watches drives their demand and price on the pre-owned market.

Desirability Among Collectors

Watches that are popular and in-demand among collectors generally maintain their value. Brands that hold their value well tend to have a strong following and a long history of producing high-quality, desirable watches.


Do all luxury watches hold their value?

No, not all luxury watches hold their value. While brands like Rolex, Patek Philippe, and Audemars Piguet are known for their value retention, other brands may not fare as well on the pre-owned market.

How can I ensure my watch retains its value?

Maintaining your watch in excellent condition, keeping the original box and documents, and choosing models that are popular or limited edition can all help in retaining your watch’s value.

In conclusion, while not all watches hold their value, some brands and models do a remarkable job at value retention. Consider factors like condition, rarity, and collector desirability when investing in a timepiece for potential value increase.

Recent Articles