What Watches Hold Their Value?

Key Takeaways

Some luxury watches retain their value well, even appreciating over time. Notable brands in this category include Rolex, Patek Philippe, and Audemars Piguet. Factors contributing to value retention include the brand’s reputation, rarity, quality and demand for the model. Always consider these aspects when investing in watches.

Understanding Watch Value Retention

Not all watches are created equal. Some depreciate rapidly after purchase, while others maintain or even increase their value. It’s a matter of supply and demand, brand reputation, quality, and rarity.

Brand Reputation

Brands like Rolex, Patek Philippe, and Audemars Piguet have built an unassailable reputation over the decades. They’re known for their quality, craftsmanship, and style. These brands also limit production to create a perception of exclusivity, which helps maintain high prices and demand.

Quality and Craftsmanship

High-end watch brands invest a significant amount of time, effort, and resources into the creation of each timepiece. The materials used are often top-notch, and the attention to detail in the design and assembly process is meticulous. This quality and craftsmanship is one of the reasons these watches hold their value.

Rarity and Exclusivity

Models that are produced in limited quantities, or special editions, often retain their value well. The scarcity stokes demand, which helps keep prices high. Examples include the Rolex Daytona “Paul Newman” and the Patek Philippe Nautilus.

Watches That Hold Their Value


Rolex is perhaps the most recognized watch brand in the world, known for its durability, quality, and prestige. Models like the Submariner, Daytona, and GMT-Master II are known for their value retention.

Patek Philippe

Patek Philippe is known for producing some of the world’s most exquisite and expensive watches. Their timepieces are a symbol of sophistication and status, which helps them maintain their value. The Patek Philippe Nautilus is one of their most sought-after models.

Audemars Piguet

Audemars Piguet, a Swiss manufacturer known for its innovative designs, is considered one of the best in the industry. The Royal Oak series, in particular, holds its value extremely well.

Frequently Asked Questions

Which watch brands hold their value the best?

Rolex, Patek Philippe, and Audemars Piguet are among the brands known to best hold their value.

Why do some watches hold their value while others do not?

Factors including brand reputation, quality and craftsmanship, rarity, and demand all contribute to a watch’s ability to hold its value.

Are watches a good investment?

While not all watches are a good investment, some luxury brands can retain or even appreciate in value over time, making them potentially profitable investments.

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