In March, watch exports increased by 13.8% to 2.4 billion francs. Nearly 300,000 additional watches were exported compared to March 2022, for a total of more than 1.5 million units.
The positive trend in watch exports observed since the start of the year was confirmed in March. Sales to the United States are progressing at a cruising speed at a high level, while those to Hong Kong and China are rebounding more clearly.
In March, watch exports grew by 13.8% to 2.4 billion francs, wrote the Watch Federation (FH) on Tuesday in a press release. Nearly 300,000 additional watches were exported compared to March 2022, for a total of more than 1.5 million units.
Over the first three months of the year, exports increased by 11.8%.
The United States remains the leading market, with an increase of 7.8% to 364.2 million francs. Uninterrupted for 27 months, this progression continues to lose vigor on a high base, however, writes the FH.
Thanks to the lifting of health restrictions in China, Hong Kong regained its second place with a rebound of 61.9% to 265.2 million. In China too, sales picked up at a steady pace, rising 14.0% to 259.2 million.
Singapore (+19.0% to 156.7 million) maintained the tempo, overtaking a somewhat breathless Japan (+1.5% to 155.6 million). In Europe (+12.0%), the increase was strongest in France (+14.6%) and Germany (+11.4%).