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For watch lovers looking for freshness, creativity and novelty, the world of micro watch brands offers a multitude of options.
Among the many houses that are positioned on the market today, Swiss Made Watch Magazine presents three very distinct brands, each with its own heritage. We will also return to their flagship models as well as their price positioning so that they no longer hold any secrets for you!
The world of watchmaking is full of surprises, so don’t limit yourself to the big brands, quickly discover these 3 options and broaden your field of vision.
Spinnaker: Marine adventure at your fingertips
Founded by two sailing enthusiasts during the year 2014Spinnaker draws its inspiration from the world of sailing and seafaring. The brand has quickly made a name for itself with its rugged, functional and stylish sports watches. Spinnaker is distinguished by its commitment to creating watches that withstand the rigors of life both above and below the water while maintaining a distinctive style.
Among Spinnaker’s flagship models, we find the Dumas and the Hull. These watches skillfully combine traditional marine style with very contemporary design elements. They offer enthusiasts the opportunity to acquire a watch that is both sporty and versatile, especially since these models are available in different versions incorporating interesting complications such as a chronograph or a GMT function.
The Spinnaker Hull Commander Automatic SP-5114-66-HH watch, for example, features a robust stainless steel case, a unidirectional bezel and a luminous dial with indexes and hands that are easy to read in all circumstances.
In terms of price positioning, Spinnaker is in the mid-range, thus offering excellent value for money for watches of this level!
Spinnaker watches are therefore ideal for those looking to acquire a first piece with the aim of starting a collection, but also for enthusiasts looking for a new acquisition with a unique flavor.
Formex: Swiss innovation rethought
Created in 1999 Founded by a group of motorsports enthusiasts, Formex embodies the spirit of Swiss innovation and quality. The brand is renowned for its boldly designed watches and advanced technologies, and is distinguished in particular by the use of high-quality materials and its attention to detail.
Among the house’s flagship collections, we find in particular the lines Essence And Reef.
If you appreciate unique watches, you should know that the Essence range offers different pieces that may please you! For example, you can find a Formex watch with a light and resistant titanium case, a Swiss automatic movement COSC certified and one patented suspension system which offers exceptional comfort to the wrist while effectively protecting the movement.
The Reef collection stands out for its exceptionally designed creations that some would call “industrial”. It offers watches designed for professional diving, models that are water-resistant to a depth of 200 meters and equipped with a highly scratch-resistant ceramic bezel.
You will have probably noticed it when reading the technical characteristics of its models, Formex positions itself in the high-end! It thus offers superior quality watches designed for demanding watch lovers who wish to acquire a timepiece that is off the beaten track.
Elka Watch: Swiss elegance revisited
Elka Watch is the newest brand on this list, having been launched through a Kickstarter campaign in 2022 in the form we know it today. Launched (or rather taken over) by Hakim El Kadiri, a true enthusiast, it celebrates Swiss watchmaking craftsmanship with its elegant and timeless watches.
The Swiss house stands out for its 1960s-style designs and its commitment to quality in general. Elka Watch focuses on creating watches that combine classic aesthetics with modern techniques.
Among Elka Watch’s flagship collections, we find the D Series. This embodies the elegant and refined style specific to the brand by offering dress watches that are ultimately very versatile and suitable for all occasions in life. A D Series is just as comfortable under the sleeve of a shirt at work as it is during a relaxing evening with friends!
This Elka Watch is available in a variety of styles and finishes, ranging from everyday configurations to more eccentric ones, such as a burgundy red, ice blue or baby pink dial.
In terms of price positioning, Elka Watch is in the mid-range. It offers high-quality watches equipped with an automatic movement. The Joux Perret G100. Ideal therefore, for those who wish to acquire a first beautiful watch!
Want to learn a little more about this watchmaking house? Quickly discover our article “Zoom on the micro-brand Elka Watch!”
In conclusion, Spinnaker, Formex and Elka Watch are three micro-brands that each offer you a unique approach to watchmaking. Whether you are looking for a watch for your sea adventures, your mountain explorations or for your urban escapades, these brands have something to offer every watch enthusiast!
