ArtyA celebrates 15 years of innovation with its watch “Purity Stairway To Heaven” at Watches & Wonders.
In 2024, ArtyA, an independent Geneva brand known for its creative audacity, is marking its 15th anniversary with a special shine. On the occasion of its first appearance at the prestigious trade fair Watches & Wondersthe watchmaking house unveils its latest creation: “Purity Stairway To Heaven“This event marks a significant milestone in the journey of ArtyA, a company that, since its founding in 2009 by Yvan Arpahas constantly pushed the boundaries of watch innovation and design.
Back to basics with a touch of innovation
“Purity Stairway To Heaven” is not just a watch; it is a statement, a manifesto that reaffirms ArtyA’s commitment to purity and simplicity, wrapped in astonishing technical complexity. With a new manufacture movement that emphasizes transparency and elegance, ArtyA seeks to express unparalleled sophistication, where each component is designed to reveal the very essence of the watch in its purest form.
A trajectory marked by audacity
From its humble beginnings in 2009 to its rise as a brand distributed in over 30 countries, ArtyA has always stood out for its unique character. Its creations, often described as unbridled and daring, have not only defined an aesthetic but also set a new standard in the world of watchmaking. The “Purity” concept, introduced in 2021, embodies this quest for minimalist elegance, showcasing a clean design and sophisticated mechanics with its 4 hz tourbillon watches.
Mastery of movement and transparency
The latest addition to the “Purity” family is an exclusive manufacture movement, designed and produced entirely in Switzerland. This movement, representing the pinnacle of ArtyA’s technical expertise, perfectly illustrates the fusion of aesthetics and functionality. With its two hands, its refined design, and its extreme skeletonization, it reveals a complex beauty and unparalleled precision.
Stairway To Heaven: A Mechanical Show
ArtyA’s new creation is a true spectacle for the eyes, with its suspended “starified” escapement, parallel barrels, and hand-arched and angled bridges. Every aspect of “Purity Stairway To Heaven” has been carefully designed to offer an unprecedented visual and mechanical experience. The dial, moved to 3 o’clock, allows for unhindered admiration of this captivating mechanical architecture.
A design that defies conventions
“Purity Stairway To Heaven” breaks with tradition by reversing the established order of the movement components. This innovative approach creates an impression of emptiness, from which the components emerge in a harmony of shapes and volumes. The finishes, the reflections of light, and the play between light and shadow accentuate the impression of depth and dynamism, offering a completely different reading of the watch.
A perfect balance between functionality and aesthetics
Beyond its beauty, “Purity Stairway To Heaven” is designed to be functional and comfortable for everyday use. Its readability, integrated rubber strap, and water resistance up to 50 meters ensure an exceptional user experience. Available at an entry price of CHF 24,900.00, this watch is the first chapter in a family that promises to grow even further.
ArtyA continues to redefine the standards of watchmaking with “Purity Stairway To Heaven,” offering a perfect fusion of art, technology, and watchmaking. Behind its apparent simplicity lies a complexity and technical mastery that confirms ArtyA’s status as an innovator in the field. On the occasion of its 15th anniversary, ArtyA does not simply celebrate the past; it paves the way for a future where beauty and precision are one.
Technical characteristics
| Characteristic | Detail |
|---|---|
| Name of the collection | Purity Stairway To Heaven |
| Functions | Off-center hour and minutes to admire the “Stairway To Heaven” |
| Dimensions | 40 mm |
| Available cases | Stainless steel (with or without black PVD treatment), Colored ceramic (white, black, green, blue) |
| Case back | Opened and screwed with ArtyA © bottom screws |
| Waterproofing | 5 ATM (equivalent to 50 meters) |
| Movement | Manufacture, designed, developed and manufactured in Switzerland exclusively for and by ArtyA and Telos. High chronometric reliability thanks to the double barrel |
| Thickness of movement | 7 mm |
| Movement diameter | 31.4 mm |
| Number of stones | 22 |
| Number of components | 134 |
| Couple | 820 gr.mm |
| Frequency | 4 Hz |
| Power reserve | 72 hours |
| Dial | Sandblasted, brushed, satin, diamond-polished. Different colours available |
| Bracelet | Integrated ArtyA rubber or handmade leather, pin buckle |
| Editing | Launch edition (10 copies per configuration only for Watches and Wonders), Regular collection (99 copies per configuration following the show) |
| Price | Purity Steel: From 24,900 CHF / 28,000 USD / 25,900 EUR Purity Ceramic: From 29,900 CHF / 33,900 USD / 31,000 EUR |
