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A watch fair will see the light of day in Switzerland, a crazy opportunity for watch lovers!

Fan of watchmaking, watches, or anything related to the world of timepieces, then this article is for you! Indeed, this week takes place one of the greatest events of the year, in a country of great significance, because it is Switzerland. The perfect time to discover the new models for 2023, or just to pamper your eyes. Here’s everything you need to know about Watches and Wonders 2023.

Watches and Wonders 2023, a prestigious event

If this year marks a big change for watch enthusiasts, it’s because theedition of Watches and Wonders 2023 will be open to the public ! Yes, you will be able to stroll among the various stands and exhibitors.

From March 27 to 31, the biggest luxury brands will be present to unveil their brand new models to the press from all over the world. After a week rich in emotion, the doors of the show will be open to all!

At the origin of this initiative, we find various world-renowned brands:

  • rolex
  • Patek-Philippe
  • The Richement group (Montblanc, Baume, Mercier)
  • Van Cleef
  • Arpels

A non-exhaustive list of all the watchmakers who have come together to make this event a free place for all those who wish.

This is what the director general of the WWGF specifies, who declares: ” We really want to make Geneva a watchmaking destination and involve the general public in this event, it is also a request from the brands. »

A project that we obviously validate!

What we will find at Watches and Wonders 2023

Now that we have presented this more than grandiose watch fair, it is time to talk about the stands, exhibitions and others that we will be able to find.

Unpublished and qualitative conferences

In order to offer an ever more rewarding moment to all visitors who come to the show, these are different conferences which will be proposed and animated all week long.

watch fair swiss watch

During the week, it is the managers of the brands exhibited who will speak to the professionals, with the aim ofinaugurate their next collections.

If you are one of the weekend visitors, you will have the chance to attend various discussions on various topicswith in particular watchmaking trends, collectors of old watches, the metaverse, the blockchain or even the circularity of the industry.

new participants

If it will be possible to find the most emblematic watch brands and houses at the show, some small news will also appear to the delight of visitors.

Among these, we find Alpina, Chronoswiss, Grönefeld, but also the French house Bell & Ross to add the colors of the French flag in the heart of Switzerland! The CEO of the brand has also declared in this regard: I have always been very impressed by the quality of the show and the exhibitors. “Before adding” It’s the first time we’ve taken part and I’m very proud to be one of the exhibiting houses.“.

Innovations after covid

Even if that seems to us to be behind us, don’t forget that the previous three years have been punctuated by the COVID-19 pandemic. It is for this reason that the show would also be very oriented towards thea presentation of post-pandemic progress.

Indeed, during these difficult months and years, the entire watch industry experienced very serious difficulties, both in terms of supply and economics.

It is in particular the TAG Heuer brand who will be present to illustrate the subject. She will talk about her experience and the efforts made to overcome the obstacles.

George Ciz, brand marketing director said: A number of brands have experienced supply difficulties: on the one hand it is a challenge, but on the other hand it is an advantage, because it creates a certain scarcity and raises expectations, which is a good thing. I think there is real competition in the sector, we like it, we are competitive by nature and it makes our work more fun“.

You now know everything you need to know about this 2023 edition of Switzerland’s largest watch fair and fair. Don’t hesitate a second longer and discover this grandiose place to come back with glitter in your eyes.

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