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Swiss watchmaking is rich in know-how and traditions. But sometimes a brand emerges with a radically different approach. This is the case of Belchengruppe, an independent young house that rethinks our relationship to time with watches that are both conceptual, minimalist and deeply rooted in their terroir.
Swiss Made Watch magazine gives you an overview of Belchengrupe, a house that seduces bold design enthusiasts as much as the most sharp watchmark enthusiasts!
An alpine and spiritual origin
Belchengrupe was born in 2020 has Baselat the initiative of Christoph Schneeindustrial designer, and his partner Simone Schnee. The name of the brand refers to the “Belchen” mountain group, on the border between Switzerland, France and Germany. These summits, used formerly as a benchmark for solar observations, inspire a more intuitive and cyclical approach to time.
By relying on this natural and symbolic heritage, the founders wanted to create watches that go beyond the simple hourly measure, instruments of reflection, rhythm and meaning!
High -end and independent positioning
Belchengruppe is part of a segment high -end. Each watch is assembled in Switzerland, with components selected for their reliability and sustainability. The brand calls for caliber Sellita SW290-1A Swiss automatic movement Recognized for its precision, with small second function and stop-second. This choice guarantees a robust mechanics, thought to last.
The brand is distinguished by a radical aesthetic! Neither sporting nor formally dressed, the Belchengruppe watch is above all conceptual. It is aimed at an audience sensitive to graphic design, visual narration, and singularity.
Watches that jostle our way of reading the time
The founding collection, called “1247”, reinterprets traditional dials. Each model reflects a different reading of time, inspired by nature and solar observation.
The 1247 – 120 ° model
This model divides the day into three sectors of 120 °, corresponding to the great moments of the daytime cycle: morning, afternoon, evening. Three colored indexes (often orange or turquoise) mark the key points at 12 noon, 4 a.m. and 8 a.m. The design of the dial is sleek, but rich in meaning, promoting a rhythmic reading rather than strictly mathematical.
The Visuren model
This room is directly inspired by the solar alignments of the Belchen mountains. Indexes are worked to break reading habits. The dial then becomes a mental landscape, a time suggestion rather than a frozen framing.
The Belchengruppe dials do not seek to impose a rapid reading, but to arouse an awareness of the way we perceive the passing time.
Architectural boxes with refined finishes
The Belchengruppe boxes adopt an octagonal form, both modern and graphic. With generous dimensions, they impose themselves without excess on the wrist. Each surface is carefully worked: brushed, polished or beaded sanded finish (depending on the model). These texture games underline the volumes and offer subtle reflections depending on the lighting.
THE sapphire glass models have a Anti -reflective treatmentensuring readability and visual comfort. The screwed crowns, the engraved funds and the assembly tolerances bear witness to a high level of quality, faithful to the Swiss requirement!
Leather bracelets, thought as an extension of the dial
The consistency of design continues to the bracelet. Each watch is mounted on a Full flower cowhide braceletwith soft touch and matt finish. Their colors, generally black and orange, echo the chromatic accents of the dial.
The colored topstitching bring a touch of dynamism to the whole. The stainless steel ardillon loop is sober and functional, designed to erase in favor of the general watches line.
Belchengruppe therefore does not seek to follow the trends, nor to comply with conventional expectations. Each watch is the fruit of a philosophical reflection on time, designed by Swiss designers, graphic designers and watchmakers working hand in hand. The result: a contemporary, free, conceptual watchmaking, but always made with rigor and seriousness.
