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If you are one of those looking for an adventure watch that can be worn easily in action as well as in everyday life, we present to you Formex. This independent Swiss brand embodies the spirit of Swiss innovation, skillfully combining tradition and modernity to create high-quality pieces with bold lines, accessible to a wider audience.
Let’s discover together in this article the origins of Formex as well as the elements that make up its unique DNA.
Formex: beginnings and ambition of a Swiss watch brand
In 1999, two Swiss brothers joined forces to create their own brand. Passionate about watches and motor sports, they decided to mix these two worlds. This is how Formexa contraction of the words “forms” and “extreme”, was born. It set up its headquarters in Bienne, a city famous for its rich watchmaking heritage, located in the canton of Bern, Switzerland.
During its first 15 years, the brand presented more than 40 watch collections. All of them were equipped with a patented housing suspension system developed by the two brothers, thus making it easy to recognize the Formex paw. This ingenious device, similar to a cushion, is inspired by the engineering and mechanics of high-performance racing cars and motorcycles. It provides the movement with better protection by absorbing shocks, and improves comfort on the wrist. At the same time, it gives a distinctive aesthetic rendering, both robust and sporty.
In 2016, the brand decided to adopt a new distribution model that advocated direct sales to consumers in order to reduce costs without sacrificing the quality of its pieces. Instead of investing in big campaigns and famous ambassadors, it preferred to focus its resources on product development and engineering, as well as on materials and know-how.
Today, Formex Swiss Made Watches is widely recognized for its high quality manufacturing and unique looking sporty timepieces. Raphael Granitoits CEO, continues to transmit to each creation his passion for speed, precision, mechanics and adrenaline.
High-end watches at affordable prices
With its innovative distribution model, Formex has the luxury of offering its customers high-end Swiss timepieces at a unique price. Not only do its pieces meet the highest quality standards in the watchmaking industry, they are also comfortable to wear and feature great features.
The brand is based on three major pillars: accessibility, sustainability and maintaining a excellent value for moneyIts key selling point for watch enthusiasts? Affordable luxury, with models designed, developed and assembled in-house at Formex headquarters in Bienne.
The Formex watch style
The Formex watch fuses sporty chic with modern functionality, with an emphasis on technical innovation and wearer comfort. It features clean lines and a solid design, making it perfect for a variety of activities, from sports to more formal events. This versatile look also allows wearers to easily pair it with different clothing styles.
For its models, Formex uses premium materials such asstainless steelTHE titaniumor even the carbon fiberfor a lightweight and durable result. These are creations aimed at people looking for a functional and elegant timepiece, capable of adapting to various environments and occasions without compromising quality or comfort.
On the movement side, the brand prioritizes quality and precision, opting for mechanisms that meet its high standards of performance and reliability. Depending on the model, we find calibers in particular ETA And Sellita.
Currently, the brand has three lines:
- Formex Essence – This very popular model is available in 39 mm pieces (Essence Thirty Nine), 43 mm (Essence Forty Three), others combining carbon and ceramic in a size of 41 mm (Essence Leggera Forty One) or 43 mm (Essence Leggera Forty Three).
- Formex Reef – This diver comes in a 39.5mm or 42mm version and is water resistant to 300m. A GMT range is also available.
- Formex Field – This 150m water-resistant field watch comes in multiple colors and measures 41mm in diameter.
The special features of Formex watches
As seen above, the first distinctive sign of Formex creations is the patented suspension system, inspired by automotive engineering, which allows the watch case to move slightly. This point offers better shock resistance and increased comfort for the wearer.
The brand also offers a wide range of bracelets in materials such as leatherL’stainless steel and the rubber. On most models, they can be changed easily, without tools, making Formex even more versatile and customizable as desired.
We also appreciate the care taken with the finishes, with brushings And polishing alternating, as well as textures, patterns and three-dimensional elements on the dials.
Finally, Formex is also attentive to the sustainability and environmental impact of its activities. It uses sustainable materials and seeks to minimize its carbon footprint, aligning its production practices with current environmental values.
In summary, we have here a reliable contemporary brand that is based on beautiful values without compromising on aesthetics and innovation, offering excellent value for money with timepieces designed to last.
