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In 2014, two childhood friends combined their passion for watchmaking to found Charlie, a Parisian watchmaking house that combines elegance and accessibility. Ten years later, the brand is celebrating its anniversary in style, marking a decade of success in the world of luxury watchmaking. Here’s a look at the celebrations and innovations that define this important milestone.
A foundation rooted in friendship
Charlie was founded on the values of friendship and a shared passion for watches, in a workshop located in the prestigious 6th arrondissement of Paris. This place is not only a point of sale, but the vibrant heart where each watch is carefully assembled, testifying to French know-how and craftsmanship.
Commitment to quality and accessibility
Since its inception, Charlie has been committed to delivering high-quality watches that are built to last and stand out with their understated yet striking design. Adopting a direct distribution model has allowed the brand to offer these refined timepieces at surprisingly affordable prices, making luxury accessible to a wider audience.
A new identity for a new decade
For its tenth anniversary, Charlie unveils a new visual identity that reflects its evolution. The new logo, with the letter “C” written in handwriting, replaces the old stork, symbolizing an era of increased maturity and sophistication. This evolution is also reflected in the typography of “Charlie” and the addition of “Paris” which underlines the brand’s roots in the capital of fashion and luxury.
Launch of the anniversary limited editions
To celebrate this anniversary, Charlie has launched two limited editions of the Initial collection, significantly restyled for the occasion. These watches feature a sunray smoked blue dial, a new logo, and various improvements such as a new brushed and polished stainless steel bracelet for the men’s watch, and an integrated Milanese mesh for the women’s watch. Every detail, from the slim stainless steel case to the slightly domed sapphire crystal, has been designed to offer a more sculptural and contemporary look. Limited to 100 pieces for men and 50 for women, these special editions embody Charlie’s know-how and elegance, proudly designed and manufactured in Paris.
Continued expansion with new store
As a continuation of its celebrations, Charlie announces the opening of a new boutique in the vibrant Marais district of Paris this summer. This geographic expansion is a further step towards the accessibility of its elegant watches, allowing watch enthusiasts and new customers to experience Charlie’s quality and style up close.
A renewed commitment to the future
Charlie doesn’t just celebrate the past and present; the brand is looking firmly towards the future. The transition to a new visual identity and the launch of limited editions are just the beginning of Charlie’s next phase of growth. With a strong focus on innovative design and responsible production, Charlie continues to prove that luxury can be sustainable and affordable.
10 years already. What’s next?
Ten years after its creation, Charlie remains true to its roots while evolving to meet the modern demands of the watch market. With a unique blend of tradition and modernity, Charlie continues to capture the essence of Parisian elegance, while projecting itself towards new horizons. The future promises to be just as exciting as the decade that has just passed, with the promise that the best is yet to come. Thank you to all those who have accompanied Charlie on this extraordinary journey, and welcome to those who are joining the adventure for years to come.
