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2024: Ticket Office for We Love Watches Finally Opens after Much Anticipation


The world of watchmaking is buzzing with the grand return of the event We Love Watchesplanned for the October 12, 2024in Paris. After a very successful first edition in 2023, this event dedicated to watch enthusiasts promises to be even more grandiose this year. Whether you are a connoisseur or a curious enthusiast, you are all welcome!

To make sure you don’t miss anything from this second We Love Watches, find out everything you need to know about the opening of ticket sales.

Growing success

The first edition of We Love Watches in 2023 had already made an impression. It brought together 700 watch enthusiasts and 48 houses in the highly sought-after Electric Paris, an alternative cultural center in the 10th arrondissement.

For 2024, the organization is moving up a gear with a venue twice as large and a forecast of more than 1000 visitors. It is under the sumptuous glass roof of Samaritan Journey that all these wonderful people will come together, with 75 watch brands exhibiting some of their creations, including exclusives which will be unveiled for the first time.

A promising new edition

For this second edition, We Love Watches has pulled out all the stops by unveiling several exclusive watches born from the collaboration between major watchmaking houses and Swiss Made Watch, the e-commerce site for jewelry and watches considered the best in its category by Capital. Here are some exciting new features that will delight visitors.

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Not all the surprises have been revealed, but we do know that among the highlights of the event, a stand designed by Frédérique Constant will offer demonstrations of disassembly and reassembly of watches. A unique opportunity to learn more about the inner workings of watchmaking and to attend a unique show!

Ticketing details

Tickets for We Love Watches opened this Monday, June 10 at 4 p.m., with a two-session reservation system to allow as many fans as possible to participate:

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  • Session 1 – 11am to 4pmpriced at €16. This session includes a lunch cocktail and the special edition Watch Pro magazine.
  • Session 2 – From 5 p.m. to 10 p.m.at a price of €27. Participants will enjoy a cocktail dinner, champagne, a tote bag with goodies, the special edition Watch Pro magazine and the Europastar magazine.

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For the most dedicated collectors and enthusiasts, 5 Gold Tickets will be on sale. These include a Nivada watch made in exclusive collaboration with We Love Watches for the event. This is a limited edition of only five pieces worldwide.

An event for all aficionados

Far from the prestigious but difficult to access major Swiss trade fairs, We Love Watches stands out for its more convivial and general public approach. It offers everyone the opportunity to test, analyze and discuss their favorite watchmaking items. Arnaud Poujade, co-founder of Swiss Made Watch, also emphasizes this desire to create a meeting between enthusiasts in a warm atmosphere.

Finally, it is also an opportunity for visitors to discover or rediscover various brands, from the biggest to the independent ones, all in an emblematic historical setting.

Useful information

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When? October 12, 2024, from 11 a.m. to 10 p.m.
Where? Samaritaine Travel, 9-11 rue de La Monnaie, 75001 Paris (5th floor)

To book your tickets, visit the official We Love Watches website.

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